Use unique metadata on each and every page of your website. Page titles, descriptions and keywords should all be different. With different data on each page, you increase the chance of search engines understanding the structure of your site and improving your rankings. Improving SEO is an important tactic in app marketing to help improve discovery of your app via search engines both online and mobile.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.