Sounds simple but make sure you always include complete and accurate contact details in your press release. Include a name, title, phone number and email address. If you have done your job write with the release you will be needing this for questions and interviews from those that receive it.
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.