Measuring your marketing can be tricky. Downloads and impressions are an obvious method. But how do you quantify word of mouth and press? Set-up alerts using Google Alerts or tools like Social Mention to track what people and the press are saying about your app. Input keywords that match your campaign and your app and let these tools do their job.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.