Make sure that your title tag (first line of text in your web listing on the search engine results page) is strategically planned. It should be no more than 65 characters and should include keywords that are relevant to the page without duplication. This is the title that users will see in their browser bar when they are on the page so it’s important for it to make sense and be search engine friendly at the same time.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.