Fierce Developer Interview with Gary Yentin: Top 5 Marketing Tips

Gary Yentin was recently interviewed by Fierce Developer‘s Editor Peggy Albright on marketing applications. The result is a fantastic article where Gary together with Millenial Media’s Senior VP, Matt Gillis and Mobile Marketing Association’s managing director, Michael Becker break marketing down to the “Top 5 marketing tips for budget-conscious developers”.

In summary:

  1. Create a Marketing Budget
  2. Announce the App with a Press Release
  3. Use Multiple App Stores
  4. Exploit Social Media
  5. Compare Advertising Strategies and Pricing Options

You can read the full article here: http://www.fiercedeveloper.com/story/top-5-marketing-tips-budget-conscious-developers/2012-05-22

This interview comes on the heels of another recent article also about app discovery by The Herald Sun which focused on an interview by Gary and fellow app industry leader, Jud Bowman of Appia: http://www.heraldsun.com/view/full_story/18608348/article-Appia-reports-15M-downloads-from-service

City King iPhone App Receives 5 Stars from The iPhone App Review

Congrats to our client Funton Games, developer of the check in social gaming iPhone app, City King, for receiving a perfect 5 star rating rarely given from The iPhone App Review yesterday.

The iPhone Review summed the app up by saying “The overall value of City King is excellent. Even though it was temporarily being offered free for its initial launch, even for the general amount to be paid for it would be worth it. It is a great game that will entertain any age player and is a great way to pass time by”.

City King was also featured on the Home page of www.theiphoneappreview.com and was shared to over 20,000 Facebook Fans and 10,000 Twitter followers adding to the overall excitement of the launch campaign which is currently underway.

Check out the full review at The iPhone App Review.

 

 

[PRESS RELEASE] Why Be the Mayor of Your City When You Can Be King: Funton Games Challenges iPhone Users With Their New Check In Social Gaming App City King

City King role playing game transforms neighborhood hot spots into manga-like battlefields by creating game maps out of the city around you using your iPhone’s GPS

Los Angeles, CA (PRWEB) May 14, 2012

iPhone users are used to checking into places, TV shows, books and movies with applications like Foursquare, Facebook and GetGlue with the chance to earn stickers, badges or becoming a mayor – but none let users duel to the death to become King like social gaming iPhone app City King.

City King transforms your local hot spots into battlegrounds by creating a game map based on your actual geographic location. Players check in to nearby locations using their iPhone’s location-based services to do battle with in-game monsters and compete against other local players for the highest score to earn the title of King. Users can also enlist the help of their friends by adding up to two friends as Sidekicks in a multi-player mode in battle using Facebook Connect. They can also purchase virtual goods to equip their avatar with weapons, potions and tools to aid their quest in ruling their land.

Los Angeles based mobile app creator, Funton Games, developed this game as part of their mission to transform everyday real life into a digital playground that can connect people around the globe through play.

“We wanted to create a game that would use the players actual surroundings to create an engaging fantasy world where they could compete with friends, neighbors and locals in an engaging and fun format and so City King was born”, says Stella Ju, VP of Marketing for Funton Games.

Funton enlisted the help of an award winning designer from Italy to create the fun and colorful world of City King including the major manga inspired characters Blade Master and Demon Huntress. In addition, they worked with Gravity Music, best known for their work with top mobile games Battle Heart and OMG! Pirates, on the games soundtrack.

To celebrate their recent launch, Funton Games is offering City King for free for a limited time only. The app can be downloaded from the App Store. For more information, please visit http://www.funtongames.com or follow them on Twitter @FuntonGames.

Based in Los Angeles,Funton Games is a group of extremely passionate mobile game developers who believe that mobile gaming can elevate everyday real life into something adventurous and exciting. They transform the real world into a digital playground that connects people around the globe through play.

Source: www.prweb.com/releases/2012/5/prweb9502320.htm

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