Make sure that you include links to your company website, online marketing page and of course download links to your application in your press release. It’s most likely that your press release will be published as is via PR feeds and news services. These links will not only help bring traffic to the right destination but they will also help to increase your site rankings in the search engines.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.