Build a list. Press is not a one time thing. You will want to let the bloggers and the media know of major releases, success stories, customer feedback etc. Keep a list of those that you have contacted in the past and mark those that have been receptive. In between marketing periods, continue to add to this list so that when the time comes to send out the next press release you also have new members to your distribution list.
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.