COM14 – Tackling the Challenge of App Discovery
You’ve built your app. You’ve put it in the app stores but aren’t seeing the downloads and activity you were expecting. With today’s app eco-space being extremely saturated, tackling the challenge of discovery is key to any app success. Our goal is to equip you with marketing tips and tactics you can employ to increase your app’s visibility to help your product succeed. In this session, we will provide an overview of the marketing opportunities you should be using to promote your app and then dive deeper into helping you understand how to use the app store as a marketing tool, getting the word out through PR & blogs and the best way to maximize ROI from paid media. We will also review actual case histories which illustrate results when marketing is in place. We aim to leave you with action items you can start to use when you return to the office to start seeing improved results for your mobile application.
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