Congrats to our client Blue Ant Media @MyBlueAnt for having the No.1 Travel App in Apple @AppStore Newsstand this weekend. (April 27/28, 2013)
Cant get much better! Download the app for your iPhone, iPad today! https://itunes.apple.com/us/app/travel-+-escape-magazine/id597487820?mt=8
App store users, like all mobile users, scan and snack. They go through a list of apps and stop at those that grab their attention. In an app store list you only have your name, your icon and your ratings to stand out from the crowd. And only have seconds to make that impact. Users aremostly downloading directly from lists without even visiting the full app page. Maximize your chance of being one of these apps by spending special care on your app name, icon and gaining ratings to stand out from the crowd.
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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
We are pleased to be working with Blue Ant Media on the launch of their new digital magazine Travel+Escape for the iPhone and iPad.
Travel+Escape’s inaugural adventure issue features five of the world’s most gripping travel destinations: Norway, Chile, California, British Columbia and the stratosphere.
Get a head-cam view and behind-the-scenes look at the world of wingsuit flying with Norway’s champion BASE jumper, Espen Fadnes. Learn about the state of space tourism and what to expect in years to come. Readers can discover luxurious retreats, chic boutique hotels, oddball accommodations (including an Arctic ship hotel) and swipe through stunning retina-quality image galleries. Watch full-screen videos, including a high definition time-lapse of a serene Yosemite National Park.
Already a top-rated travel-themed television channel and online destination, the decision to launch Travel+Escape Magazine as a digital only offering echoes the premiere issue’s key message of pushing the limits. Parent company Blue Ant Media is not new to making such a bold decision. Last year, Blue Ant Media launched a digital only magazine for their entertainment channel, AUX, which hit #1 in the App Store charts and went on to win an award for Music Magazine of the Year at the Digital Magazine Awards.
Travel+Escape Magazine is currently only available for iPad and iPhone users on the App Store with an Android version to follow. The magazine contains a free preview as well as two issues for purchase. Individual issues are priced at $1.99 and a yearly subscription is also available at $14.99. The App can be downloaded for free from the App Store today.
App Promo was really excited to take part in a recent podcast with ASO Professional, The App Store Optimization Blog. Thanks to Gabriel Machuret for a great interview with really in depth questions resulting in an informative and entertaining podcast!
Submitting your application to the platform app store is a must but it doesn’t stop there. There are many third-party app marketplaces like Amazon, GetJar, Handago and AppBrain, which your audience is using to find apps for their device. Reach out to these stores and submit your app. The more places you are the better your chances are that users will find you.
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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
Last year we found that nearly 60% of app developers are not breaking even with the money they are generating with their apps. This news was illustrated in our “Wake Up Call” infographic which was picked up by the likes of Mashable, Into Mobile, Read Write, Venture Beat and more and our white paper summarizing all of the results has been downloaded over 2,100 times since its release.
This year, we hope to uncover some new powerful stats about the app publisher and developer community as well as to follow-up with app owners to see if more are seeing success with their apps.
We will be creating an infographic and white paper to publish these results which will be made available at the end of May of this year. If you aren’t already signed up for our newsletter to receive these results, you can do so by providing your information on the last page of the survey.
The survey runs from April 15 through to May 5, 2013. Please share it with your colleagues! Results will be made public the end of May 2013. As a thank you for completing the survey we are giving away the chance to win $1,500 in App Store Optimization services by a member of our team.
Thank you for all your support!
If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.
Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?
App-Promo recently participated in The Application Developer Alliance’s event in San Francisco during GDC (March 27, 2013). Please enjoy the video from the session as well download and Read the Discoverability white paper here
Ratings & Reviews are not only a great way to hear from your users but they help you stand out from the crowd – good or bad. Ratings denote activity and activity is thought to increase your rankings in the app store charts. Encourage your users to review your app by including a call to action both in and out of your app. Reviews will not just help you climb the charts, they will also help guide the direction of your roadmap.
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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
Today’s #Startup #Spotlight of the Day is @AppPromo. Check out their Social Media Branding Strategy an http://www.socialstrategi.com/startup-spotlight-of-the-day-app-promo/
Startup : App Promo
App Promo helps clients succeed in the Business of Apps. App Promo offers Strategy, Marketing and Monetization services across iOS, Android and Windows.
Social Media Branding Strategy
App Promo has done a great job in creating a seamless experience across all Social Channels with consistent Branding on Facebook, Twitter, LinkedIn, Google Plus and YouTube.
LinkedIn Company Page:
Followers : 44
Google Plus Page:
Followers: 45
YouTube Channel:
Channel Subscribers: 9
Twitter:
Followers: 1,178
Number of Tweets: 1,521
Social Media Engagement:
Tool used for this Analysis : True Social Metrics
For the period of March 1, 2013 to March 31, 2013
Facebook Page:
# of Posts: 64
# of Comments: 8
# of Reshares:0
# of Favorites: 244
Conversion Rate – Comments/ post: 0.12
Amplification Rate – Reshares/post: 0.00
Applause Rate- Favorites/post: 3.81
Economic Value- Need Google Analytics
Twitter:
# of Posts: 95
# of Comments: 1
# of Reshares: 17
# of Favorites: 10
Conversion Rate – Comments/ post: 0.11
Amplification Rate – Reshares/post: 0.18
Applause Rate- Favorites/post: 0.11
Economic Value- Need Google Analytics
LinkedIn:
# of Posts: 19
# of Comments: 0
# of Reshares: 11095
# of Favorites: 1
Conversion Rate – Comments/ post: 0.00
Amplification Rate – Reshares/post: 583.95
Applause Rate- Favorites/post: 0.05
Economic Value- Need Google Analytics
If your goal is downloads then be explicit with your call to action on all your marketing collateral. Specifically call out the word “Download” in your messaging to make it clear what you want from the user. Make sure you link out to destionation where they can click to download. Most likely this will be your app page in the app store. Avoid sending users to another informaiton page which will just increase the risk of losing them and the download of your app.
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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.