App-Promo was interviewed by the Huffington Post at Advertising Week. We have enclosed a clip for your viewing. Listen and learn how App-Promo is solving the ASO (App Store Optimization) Challenge for Mobile App Discovery! Enjoy!
Latest News
TIP: Grow a List of Media & Bloggers
Build a list. Press is not a one time thing. You will want to let the bloggers and the media know of major releases, success stories, customer feedback etc. Keep a list of those that you have contacted in the past and mark those that have been receptive. In between marketing periods, continue to add to this list so that when the time comes to send out the next press release you also have new members to your distribution list.
——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
TIP: Include At Least One Quote in Your Press Release
Include at least one quotefrom an authoratitive source such as the VP, owner or app owner of the application or brand. These can also be testimonials from users or clients of the service. Quotes are great for bloggers and the media to pick up and use right out of your release.
——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
TIP: Don’t Forget Keywords When Writing Your Press Release
Optimize your press release for searching and browsing by focusing on effective keywords. Your title of your press release is the most important factor for SEO so choose it wisely. Often the press release title becomes the page title which has the most weight for search engines. It is extremely important to use your primary keywords, including your app name, to make this part of your press release useful for search engines.
——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
Kongzhong Games’ Pocket Fort, Multiplayer Strategy Game, Now available to One Billion Android Users.
The Best Defense is a Strong Offense: Kongzhong Games’ Pocket Fort, Multiplayer Strategy Title, Now available to One Billion Android Users Globally Via Google Play Launch
We wanted to take favorite titles like Clash of The Clans and Puzzle Dragons to a new, futuristic level that is adventurous and strategic, and to connect people around the globe through play.
Beijing, China (PRWEB) September 06, 2013
Welcome to Pocket Fort, a futuristic, strategic war game packed with fort development, troops training and multiple modes of battle, all packed into a mobile game that invites players to build, attack and conquer kingdoms—all from the palm of their hands.
Pocket Fort invites players to build an indestructible fortress through the collection of gold and energy. Players guard their resources with barbettes, towers, missiles, bombs and obstacles.
The best offense is a good defense. As players develop their individual forts, more powerful military units will be unlocked. Players can then form an army with gunners, snipers, bomb sweepers and other troops, and boost their advanced military capabilities. Battle against players worldwide and be awarded with victory battle medals.
A friend in need is a friend indeed Players are invited to join an alliance or create their own alliance, ask fellow player for help, and can send reinforcement troops when their friends are in trouble.
Features:
- Design your defenses to repel invaders
- Raise a formidable army for war
- Fight for glory and enormous Gold and Energy
- The more resources you loot, the faster your development—join or create an alliance to cooperate with your friends in war
- Wipe out pirates for extra rewards
China-based mobile app creator, Kongzhong Games, developed Pocket Fort as part of their mission to transform everyday life into a mobile playground. Lead developer Pan Xin said: “We wanted to take favorite titles like Clash of The Clans and Puzzle Dragons to a new, futuristic level that is adventurous and strategic, and to connect people around the globe through play.”
To celebrate the Android launch, Kongzhong Games is offering Pocket Fort for free for a limited time only. The app can be downloaded from the Google Play at https://play.google.com/store/apps/details?id=com.noumena.andorid.pocketfort.m1en.na.
For more information, please visit http://kdzz.kongzhong.com/en/ or like our Facebook pagehttps://www.facebook.com/pocketfortmobile or follow us on Twitter @PocketFort.
@Apppromo very excited to be selected by @advertisingweek to be an Exhibitor for the Mobile Track on Mon 9/23 #NYC.
@Apppromo very excited to be selected by @advertisingweek to be an Exhibitor for the Mobile Track on Mon 9/23 #NYC. Check out the enclosed exhibitor map to find out where @Apppromo is located and make sure to stop by and meet and greet Gary Yentin or Nikke Slight for some tips on #ASO (App Store Optimization) as well as some special prizes.
TIP: Use a Media Contact in Press Releases
Sounds simple but make sure you always include complete and accurate contact details in your press release. Include a name, title, phone number and email address. If you have done your job write with the release you will be needing this for questions and interviews from those that receive it.
——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
TIP: Don’t Be a Stranger, Build Relationships with Bloggers
Lay the groundwork with bloggers by building a relationship through comments. Subscribe to the bloggers you feel are most influential in your sector and then engage with their posts via commenting. Soon your blogger will get to know you and respect your input so when it comes time to launch your application, you won’t be a stranger in their inbox when they are sent the press release.
——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
Sell Your App Through Screenshots
ASO 5-Part Series: Part 4 – Screenshots
Outside of your app icon, the most powerful visual element of your product page is your screenshots. People are more visual in nature and so when a user visits your product page or any other product property you have online (landing page, social network etc.) they will gravitate towards your icon and screenshots before reading any copy describing your app. Since this is the case, it is a missed opportunity if you are just taking random screenshots of your app and submitting them when you’re ready to go live. You must be strategic with the selection of your screenshots in order to maximize their effectiveness in your marketing.
The three most common mistakes that developers make with their screenshots are:
- Not using all of the available screenshot spots provided by the app store
- Using poor quality screenshots
- Using screenshots of the app that don’t speak to functionality or features
To avoid making the first of these mistakes its simple. Use all available spots provided by the app store for your screenshots. Leaving any of these blank is a missed opportunity.
For the second issue, we recommend that you use the proper tools to take screenshots to avoid degradation in quality. More importantly, you shouldn’t be afraid to edit the screenshot to make it look as professional as possible – this includes removing the carrier and battery information if it is included. It is suggested that you use Photoshop or other photo editing tools to ensure that the file quality and image will represent your app well within the store. Also, we suggest that your screenshots are taken on the device that is being featured in the app store. Using mobile screenshots when the platform for your app is a tablet will just confuse users and may give them a reason to decide not to download.
Finally, it is extremely key to select screenshots that articulate what your app is all about. Many app developers select their title screen of their app as one of the screenshots and which is not the wisest choice. The title screen doesn’t show your app in action and this is what is going to convince the user to download. If your app is a calculator app – show the 5 key features and functions of that calculator – one in each screenshot, for example. The point is that users should be able to see what your app is all about in your screenshots. Selecting those that show your app in action will do the best job.
To make sure that users clearly understand what is being depicted in each screenshot, you can also update your screenshots with headlines, taglines or captions. To do this, you will need tools like Photoshop to create an overlay to add captions and even designs to your screenshots. Be sure to keep captions short and to the point – this is a great time to go back to your list of keywords you developed when creating your name. Although this is a great addition to your screenshots, remember that the focal point should still be your app in action so whatever is added should not detract from this.
In addition to adding captions to your screenshots, you can optimize their use by making sure that they are prioritized and displayed in the proper order.
Selecting the right screenshots is an important aspect of ASO. Like many of the ASO activities, you will benefit from improved screenshots both in and outside the app store and are one step closer to improving the success of your app.
TIP: Awards Are the Perfect Marketing Opportunity
Submit your application for awards. Here is a place where just to be nominated makes you a winner. Not only does this give you a chance to be featured from a credible source, it also creates a newsworthy announcement to hook marketing around, especially if you win. Make sure to update your website, social networks and even your app pages with nominations and wins to increase the credibility and continue to differentiate your app.
——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.