Have a marketing or walkthrough video of your app? Use it everywhere. Embed your video on your app page (if supported). Feature it on your website and blog. Add a video channel on your Facebook page to allow your fans to view. Also be sure to send a link to your video in your press release and outreach to the media and bloggers.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

SEO’s “big three” are the keys to giving weight to your site to show up in search engine results. Your title tag, visible text copy and links pointing to your page are where you should focus your app marketing efforts to optmize your discoverability. SEO is extremely important as an app marketing tactic when it comes to improving discovery of your app online or on mobile via search results whether this be via Google, Bing, or Yahoo.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Use YouTube to publish a demo of your application. The video has to be quicker to consume and more informative than your “About Us” page on your website. Don’t walk through give-ins like how to enter your login/password for example. Get right to the point and keep it interesting. Should be 2 minutes or less preferably shorter.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

YouTube gives you the optoin to choose a thumbnail for the video you upload. Use this wisely. You want to choose the thumbnail that is compelling for the user to click and gives a preview as to what the video is all about. Users will use both the headline and the thumbnail to make their decision to view so this is an important step to take advantage of.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Be active in Forums that are related to your app niche or supported platform as part of your app marketing efforts. Forums often have places to market your app. But more importantly they are another way to contribute to a community. Become an expert forum members can rely on. Answer questions or provide information on subjects that connect to your application.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Make sure that your title tag (first line of text in your web listing on the search engine results page) is strategically planned. It should be no more than 65 characters and should include keywords that are relevant to the page without duplication. This is the title that users will see in their browser bar when they are on the page so it’s important for it to make sense and be search engine friendly at the same time.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Use unique metadata on each and every page of your website. Page titles, descriptions and keywords should all be different. With different data on each page, you increase the chance of search engines understanding the structure of your site and improving your rankings. Improving SEO is an important tactic in app marketing to help improve discovery of your app via search engines both online and mobile.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Search Engine Optimization or SEO is extremely important when it comes to discoverability of your application. Optimizing keywords on your website and in your app store description is the first step but remember that SEO takes time. A successful SEO strategy could take up to 3 months to really come into effect but is well worth the wait.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.