Marketing to get new users to download is important but so is an active user base. Don’t forget to market to your current users as well. A great way to do this is through your Updates. When you update your app the user is notified that something is new putting your app top of mind. Using release notes is also a good time to thank users, elicit reviews and definitely sell the new features you are bringing them (or what’s to come).
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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
Perhaps more important than your app name is your app icon. Like any logo, your icon is your app branding so be sure to put a lot of thought and effort into it’s creation. A good icon should high quality, attention grabbing and convey the feel of your app in seconds. Your app will be your visual cue for your mobile app and should be used in all your marketing.
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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
Identify and utilize as many keywords as possible in your description. It is thought that stores, like the Android Market, crawl the description and consider it for ranking in the search results. List your features, highlight your content, describe your niche and increase your position in the search results.
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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
App Promo is pleased to present our CEO Gary Yentin’s interview with the App Developer Alliance recently held in San Francisco. The interview was held during the Game Developer Conference and covers the topics of App Discovery, Download, Monetization. Enjoy!
App store users, like all mobile users, scan and snack. They go through a list of apps and stop at those that grab their attention. In an app store list you only have your name, your icon and your ratings to stand out from the crowd. And only have seconds to make that impact. Users aremostly downloading directly from lists without even visiting the full app page. Maximize your chance of being one of these apps by spending special care on your app name, icon and gaining ratings to stand out from the crowd.
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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
Travel+Escape’s inaugural adventure issue features five of the world’s most gripping travel destinations: Norway, Chile, California, British Columbia and the stratosphere.
Get a head-cam view and behind-the-scenes look at the world of wingsuit flying with Norway’s champion BASE jumper, Espen Fadnes. Learn about the state of space tourism and what to expect in years to come. Readers can discover luxurious retreats, chic boutique hotels, oddball accommodations (including an Arctic ship hotel) and swipe through stunning retina-quality image galleries. Watch full-screen videos, including a high definition time-lapse of a serene Yosemite National Park.
Already a top-rated travel-themed television channel and online destination, the decision to launch Travel+Escape Magazine as a digital only offering echoes the premiere issue’s key message of pushing the limits. Parent company Blue Ant Media is not new to making such a bold decision. Last year, Blue Ant Media launched a digital only magazine for their entertainment channel, AUX, which hit #1 in the App Store charts and went on to win an award for Music Magazine of the Year at the Digital Magazine Awards.
Travel+Escape Magazine is currently only available for iPad and iPhone users on the App Store with an Android version to follow. The magazine contains a free preview as well as two issues for purchase. Individual issues are priced at $1.99 and a yearly subscription is also available at $14.99. The App can be downloaded for free from the App Store today.
App Promo was really excited to take part in a recent podcast with ASO Professional, The App Store Optimization Blog. Thanks to Gabriel Machuret for a great interview with really in depth questions resulting in an informative and entertaining podcast!
Submitting your application to the platform app store is a must but it doesn’t stop there. There are many third-party app marketplaces like Amazon, GetJar, Handago and AppBrain, which your audience is using to find apps for their device. Reach out to these stores and submit your app. The more places you are the better your chances are that users will find you.
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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
Our 2nd Annual Developer Survey will look at how developers are financially performing (including by platform) with their app and is now open and running until May 5, 2013.
Last year we found that nearly 60% of app developers are not breaking even with the money they are generating with their apps. This news was illustrated in our “Wake Up Call” infographic which was picked up by the likes of Mashable, Into Mobile, Read Write, Venture Beat and more and our white paper summarizing all of the results has been downloaded over 2,100 times since its release.
This year, we hope to uncover some new powerful stats about the app publisher and developer community as well as to follow-up with app owners to see if more are seeing success with their apps.
We will be creating an infographic and white paper to publish these results which will be made available at the end of May of this year. If you aren’t already signed up for our newsletter to receive these results, you can do so by providing your information on the last page of the survey.
The survey runs from April 15 through to May 5, 2013. Please share it with your colleagues! Results will be made public the end of May 2013. As a thank you for completing the survey we are giving away the chance to win $1,500 in App Store Optimization services by a member of our team.
Ratings & Reviews are not only a great way to hear from your users but they help you stand out from the crowd – good or bad. Ratings denote activity and activity is thought to increase your rankings in the app store charts. Encourage your users to review your app by including a call to action both in and out of your app. Reviews will not just help you climb the charts, they will also help guide the direction of your roadmap.
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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.
