Lay the groundwork with bloggers by building a relationship through comments. Subscribe to the bloggers you feel are most influential in your sector and then engage with their posts via commenting. Soon your blogger will get to know you and respect your input so when it comes time to launch your application, you won’t be a stranger in their inbox when they are sent the press release.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.