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Discoverability: How to get noticed in a Marketplace Overflowing with Apps – Video Presentation

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If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.

Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?

App-Promo recently participated in The Application Developer Alliance’s event in San Francisco during GDC (March 27, 2013). Please enjoy the video from the session as well download and  Read the Discoverability white paper here 

TIP: Use Reviews to Build Your Roadmap

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Ratings & Reviews are not only a great way to hear from your users but they help you stand out from the crowd – good or bad. Ratings denote activity and activity is thought to increase your rankings in the app store charts. Encourage your users to review your app by including a call to action both in and out of your app. Reviews will not just help you climb the charts, they will also help guide the direction of your roadmap.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Walgreens’ Mobile App Lets You Print Your Instagram Pics

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App-Promo monitors the App ecosystem on a regular basis and every now and then we like to comment on someone who gets it right.  This is one of those occasions!  Congrats and cheers to Walgreen!

Walgreen Instagram

The popularity of Instagram is indisputable at this point. Big brands aren’t just on the photo-sharing network, now Walgreens is helping bring Instagram to life with its mobile app Printicular.

Printicular lets you print out all of your cool, filtered Instagram pics at your local Walgreens. The pictures come out in 4×4 format and are ready for pickup within an hour. That’s pretty awesome. The app also lets you print photos from Facebook, your Camera Roll (iPhone and iPad) or your Gallery (Android) to be printed in standard 4×6, 5×7 and 8×10 sizes.

For all the talk of “brand utility,” most companies rely on apps that don’t serve any real purpose. It’s nice to see Walgreens step in to create one that’s both useful and lines up perfectly with a business goal: selling more prints in an era when photography is mostly digital.

With 90 million active monthly users on Instagram, and 400 million photos being posted per day, Instagram holds a wealth of opportunities for brands to reach large audiences. Other brands have experimented with photo-related apps. For example, Nike created a branded filter for Hipstamatic. As 59 percent of the top 100 brands are on Instagram as of February of this year according to eMarketer, it’s surprising that more brands aren’t playing with Instagram-related apps and branded filters.

Printicular is an awesome branded app that is actually a useful tool for Instagram users

@Apppromo recognized by SocialStrategi as Startup of the Day April 2, 2013

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Today’s #Startup #Spotlight of the Day is @AppPromo. Check out their Social Media Branding Strategy an http://www.socialstrategi.com/startup-spotlight-of-the-day-app-promo/

 

STARTUP SPOTLIGHT OF THE DAY: APP PROMO

Startup Spotlight of the Day: App Promo

Startup : App Promo

App Promo helps clients succeed in the Business of Apps. App Promo offers Strategy, Marketing and Monetization services across iOS, Android and Windows.

AppPromo_Website

 

Social Media Branding Strategy

App Promo has done a great job in creating a seamless experience across all Social Channels with consistent Branding on Facebook, Twitter, LinkedIn, Google Plus and YouTube.

Facebook: 

App Promo

6,944 likes · 18 talking about this

AppPromo_Facebook

LinkedIn Company Page: 

Followers : 44

AppPromo_LinkedIn

Google Plus Page:

Followers: 45

AppPromo_GooglePlus

YouTube Channel:

Channel Subscribers: 9

AppPromo_YouTube

Twitter:

Followers: 1,178

Number of Tweets: 1,521

AppPromo_Twitter

 

Social Media Engagement: 

Tool used for this Analysis : True Social Metrics

For the period of March 1, 2013 to March 31, 2013

Facebook Page: 

# of Posts: 64

# of Comments: 8

# of Reshares:0

# of Favorites: 244

Conversion Rate – Comments/ post: 0.12

Amplification Rate – Reshares/post: 0.00

Applause Rate- Favorites/post: 3.81

Economic Value- Need Google Analytics

Twitter:

# of Posts: 95

# of Comments: 1

# of Reshares: 17

# of Favorites: 10

Conversion Rate – Comments/ post: 0.11

Amplification Rate – Reshares/post: 0.18

Applause Rate- Favorites/post: 0.11

Economic Value- Need Google Analytics

LinkedIn:

# of Posts: 19

# of Comments: 0

# of Reshares: 11095

# of Favorites: 1

Conversion Rate – Comments/ post: 0.00

Amplification Rate – Reshares/post: 583.95

Applause Rate- Favorites/post: 0.05

Economic Value- Need Google Analytics

TIP: Want Downloads? Ask For Them

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If your goal is downloads then be explicit with your call to action on all your marketing collateral. Specifically call out the word “Download” in your messaging to make it clear what you want from the user. Make sure you link out to destionation where they can click to download. Most likely this will be your app page in the app store. Avoid sending users to another informaiton page which will just increase the risk of losing them and the download of your app.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Check out photos from Application Developers Alliance event in SF 3/28/13 on Discoverability: How to get noticed in a marketplace overflowing with Apps

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App-Promo was pleased to participate at the Application Developers Alliance recent event held in San Francisco on March 28, 2013 at Yelp’s corporate offices. The event was held during the Games Developer Conference and the room was packed with developers from around the world. The lively panel answered many of the developers questions and based on the response from the audience there will definitely be more sessions planned in the future.  Thanks to all for a great event!
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TIP: Know Your Audience to Make App Marketing Decisions

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Use international chart tools like PositionApp and Distimo Monitor or AppAnnie to understand what other markets your app is seeing success in. Pinpointing the geographical hot spots of your app will help grow the your understanding of your target audience and should be fed back into ongoing app marketing decisions.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

App-Promo speaking in San Francisco at (GDC) Game Developer Conference – March 27-29th, 2013

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Screen Shot 2013-03-13 at 5.29.21 PMApp-Promo is pleased to be attending The Game Developers Conference in San Francisco, CA- Wednesday March 27-Friday March 29, 2013.  Tweet us @Apppromo or email gary@app-promo.com to setup times to meet. App-Promo will also be speaking at the Developer Alliance evening event

Screen Shot 2013-03-19 at 3.12.34 PMWednesday, 27th March
App-Promo is proud to be speaking at the Application Developers Alliance event on Discoverability: How to Get Noticed in Stores Overflowing with Apps. Join us on Wed March 27th at Yelp’s headquarters in San Francisco -706 Mission Street, San Francisco, CA, 94103 from 6:00 pm-8;30pm PST. Best of all the event is Free! thanks to the Application Developers Alliance and Yelp!

If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.

Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?

The Application Developers Alliance Emerging Technology & Research Working Group is working diligently to answer this question for developers. Join us for a presentation of the latest information on how to get your app noticed, climb app store search results, and grow your business. We’ll be presenting our findings, hearing expert insight and analysis from the industry’s leaders, and answering your questions to help you grow your business.

All attendees will be enrolled in the Application Developers Alliance. Check out DevsBuild.Itfor resources to grow and build your app business.

Join us for a presentation and discussion with:

Jarah Euston, Director of Analytics at Flurry (Moderator/Presenter)

Alex Moazed, President & CEO at Applico

Gary Yentin, CEO and Founder at App-Promo

Joel Emans, Attorney at Hughes Media Law Group

Agenda:

6:00-6:30pm – Registration, food, and welcome remarks

6:30-7:00pm – Whitepaper presentation by Jarah Euston, Director of Analytics at Flurry

7:00-8:00pm – Panel discussion and audience Q&A

8:00-8:30pm – Networking

80% of App Developers Don’t Make Enough Money: The Reality of Mobile Today

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App Promo is pleased to post a recent article on Techvibes Written by Joseph Czikk

It’s a mobile-first world and businesses must ensure that they’re along for the ride. That was the resounding message from Gary Yentin, CEO and founder of App Promo. Yentin spoke during last week’s Dx3 2013 conference in Toronto.

Currently there’s an over-saturation effect on smartphone users, with over two million iOS and Android apps combined. Unfortunately about 80 per cent of people who make apps do not make enough money to cover their cost of development.

“A lot of people have very good applications but discovery is really the challenge,” said Yentin. “They do it for their creativity and they want to get noticed, but at the end of the day they have to make money.”

Yentin offered five key points that brands and startups need to know about mobile.

1. Changing Brand Dynamics: Companies need to follow where their customers are, and customers are on their phone. Yentin told the crowd about a recent trip to Barcelona, Spain where the majority of people access the Internet solely through mobile. Agencies and brands need to understand that a mobile strategy is as important as a digital strategy and consumers largely depend on their information through their phone.

“Mobile becomes a 24/7 part of your environment and if brands today want to reach that audience they’re going to find them on the phone,” he said.

2. Shift in Demand for Emerging Apps: Apps have an interesting life cycle, peaking for a short period of time and later forgotten. While tablet users like apps they’re actually more browser-oriented, likely because they have more time. But if the brand or the individual wants a rich experience it’s going to be through an application (which are both expensive to maintain and require consistent support).

“The demand for that content is rising and I think we’re going to see even more people use their phones for different retail and commerce purposes,” said Yentin. “It’s really going to affect us in day-today life from the morning to the evening.”

3. Mobile is Our Everything: If companies are preparing to go in the app space they must develop a strategy, have a plan and do some marketing. Content that was traditionally accessed over print, radio and television is available on mobile and companies need to be aware of that. Apps intersect every part of our lives, so there’s not much one can’t access via mobile. “The one thing that I saw in Barcelona is the single way people communicate is through their phone,” said Yentin. “That changes the whole pattern of how they value and use the phone.”

4. Mobile is Influencing Shopping in Canada: Those in retail must have a mobile strategy, as consumers demand the ability to do the research before they make the purchases. A real shift is occurring in consumers making purchases via mobile rather than the web. Several top retailers are reporting that they’re receiving 65% more mobile sales than online.

5. Wide Adoption is Impacting Use: Carriers are going to realize that they’ll be marginalized in this space. Yentin cited the change in SMS demand after wifi accessibility combined with game-changers like iMessenger, BBM and What’s App bypassed its business. Furthermore, the demand for consumption of content on mobile devices is increasing enormously and this will put pressure on bandwidth in the future.

 

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