Social networks like Facebook are powerful marketing tools which can provide you with great insight into who your audience is and help market your app through social reach. But just like your app it isn’t a “build it and they will come” situation. You need to let people know! Your marketing efforts should include a strategy to increase your following. Highlight your social networks in your marketing collateral, your website, on your app app page and even in your app.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.