No matter how great your marketing efforts are, they will be overshadowed by an app that is not working well or has poor user experience. Make sure your app is tested both for quality and for useability before you send it live. It’s often wise to send your app live days or even weeks before the start of the marketing campaign to catch any tweaks or changes that may improve your app before you bring it a lot of attention.
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.