TIP: Only Send Users to Your Download Page

Using your app store app page as the destination for your marketing is a smart idea but one problem is visibility of traffic to this page. Increase your monitoring by using a link shortening & tracking service like bit.ly or create a page re-direct from your own website. Not only will you be able to better understand how many people checked out your app page, you will have created a much smaller and better looking URL to use for marketing purposes (especially Twitter).

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