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@AppPromo named Top App Marketing Agency

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Clutch Identifies Leading App Marketing Agencies

The top firms were selected based on over a dozen factors including company experience, client references, industry recognition, and market presence.

 WASHINGTON, April 3, 2015 /PRNewswire/ — Today Clutch published its first edition of research identifying leading app marketing agencies.  The research leverages the proprietary Leaders Matrix methodology, mapping each firm’s focus on app marketing against their ability to deliver world-class results for their clients.

The firms recognized are: Appency, Somo, Appular, Plastic Mobile, ComboApp, MEDL Mobile, App Promo, Dot Com Infoway, and Jivaldi.

“These app marketing service providers range in agency size and vary in customer and industry focus. However, these agencies and the strategic marketing teams behind them have all demonstrated a commitment to meeting their clients’ app marketing objectives,” explained Ryan Stevens, Lead App Marketing Analyst at Clutch. “One of the biggest hurdles an app marketing agency faces is implementing a mobile strategy that is also aligned with their clients’ big picture business goals.”

Profiles of each app marketing agency detailing the companies’ key focus areas and displaying full-length client reference interviews are published on Clutch.co. Clutch also published a companion directory of app marketing agencies, which provides prospective buyers with filtering tools to help identify the app marketing service providers that best meet their needs.

Clutch’s effort to identify leading app marketing agencies is ongoing, and the firm encourages established companies to apply to participate for potential inclusion in future research updates.

The full research and reviews can be found at:

https://clutch.co/agencies/app-marketing/research
https://clutch.co/agencies/app-marketing

About Clutch

Clutch is a Washington, DC-based B2B research and review firm that identifies top service and software firms in the technology and marketing industry. The Clutch methodology is an innovative research process melding the best of traditional B2B research and newer consumer review services. Clutch utilizes a proprietary framework, the Leaders Matrix, which maps firms’ focus areas and their ability to deliver on client expectations. Clutch publishes the leading research on mobile agencies in addition to research and reviews covering 500+ companies spanning 50+ vertical markets.

Contact Ryan Stevens
202-417-2194
Email

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/clutch-identifies-leading-app-marketing-agencies-300060693.html

SOURCE Clutch

Copyright (C) 2015 PR Newswire. All rights reserved

@Apppromo CEO Gary Yentin participated in @VentureBeat Mobile Roadshow- April 1, 2015

Over 200 plus mobile developers from #Toronto participated in the @VentureBeat #vbroashow on Wed April 1st, 2015 at the Intercontinental Hotel. @AppPromo CEO Gary Yentin participated in the panel on Mobile Monetization and the #business of Mobile Apps.  The summary of the panel was the app business is  a tough but exciting and one formula for success- its all about the understanding and interpreting #data.CBig22zUkAARick.jpg-large

App Marketing: the crucial line item too many app developers miss

Mobile Phones And Abercrombie

The Roadshow’s four stops include: Seattle (March 24), Vancouver (March 25), Toronto (April 1), and Montreal (April 2). Get all the info here. 


You’re developing what you hope will be a killer utility app or mobile game, you’re past proof of concept, you’re gotten some serious investment dollars, tested, tested, and retested, and are ready to launch. The one thing you may have overlooked? How you’re going to market the damn thing.

According to Gary Yentin, CEO and Founder of App Promo in Toronto, more often than not, developers are rushing to launch without a marketing plan in place and the budget to fund it. “I’m still amazed six years later [after the App Store launched], that people don’t put a line item in for marketing,” he says. He says that even seasoned VCs overlook it and instead get too fixated on the technology.

Of course, in order to market intelligently, you need the right analytics. You need to know who your users are and what they’re doing. But according to Yentin, many developers haven’t even put the right SDKs in place for tools such as Flurry or Google analytics, or any of the other mobile measurement platforms. “You can advise them to do it but sometimes they just don’t have the time,” he says. “They’ve set a launch date and that means they would have to go back and re-submit to the store.” No app developer wants to do that.

Even for those who have planned to capture data out of the starting gate, there are issues to solve. While there are a number of valuable analytics tools that can provide vast amounts of data, Yentin says that all too often, most developers are just too busy and overwhelmed with making things look good and work right to make good use of them.

“Developers are always super-rushed and have limited resources, and to be honest, a lot of them don’t know how to understand and interpret the data,” says Yentin. “It’s kind of a catch 22; you can put the KPIs out there but then you have to understand how to use and understand those KPIs.”

He’s contrasting this to giants like EA, Disney, or King, that have specific teams of up to 50 people dedicated to analytics. For mid-size and smaller developers, this just isn’t realistic, and for Yentin, it’s essential at the start for these mid-range players to build in an internal resource to monitor and interpret analytics, or outsource if that’s not possible.

Collecting data over time is important, but the first week after install is most critical, says Yentin. A lot of players won’t return after that first week, so it’s an essential time frame in which to get the most important data: what time of day users open the app, how often they come in and out, how much time they spend, how they interact with the app and its functions. Learning why people leave is as important as why they stay.

Developers also make the mistake of failing to determine exactly who their user is. He provides the example of a gaming client who had exclusively targeted males 18 to 24. All the creative in the game and all the advertising were aimed at this audience. But when the developers started to look into the demographics, they saw that they had a 30 percent uptick of females. “That was something they never dreamed about,” says Yentin. “Here they’re creating for one group, and then find out they have a completely different sex playing the game. That’s kind of significant when you think about how you’re going to go about acquiring users.”

But before developers find themselves in a similar situation doing a quick correction by targeting a percentage of advertising spend at gossip sites and fashion publications (yes, a terrible, awful stereotype, but it makes the point), developers can feel out their audience ahead of time. Yentin says it helps to get your app on a test flight. For smaller developers that can mean something as simple as using a meet-up group in your local city which can provide invaluable information and data. “A lot of people do all this research and great planning on the product side without considering the audience in terms of what that audience will actually do,” he says.

Being in Canada, he often sees another route to early learnings. “We see a lot people do their MVP [Minimum Viable Product] launches in Canada because it’s very similar to the U.S. market,” he explains. “Once they see what resonates with the audience, and tweak it, then they hit the big time.”

Ninety percent of App Promo’s business actually comes from outside Canada, from places as diverse as China, Japan, Russia, Europe, and Mexico. “It turns out, we’re a very good testing ground!”

 

Written by , @VentureBeat

 

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