There are many sources and forms of data that are currently available for App Developers/Owners/Marketers to better understand their customers and their app usage patterns. Many sources (i.e. Apple AppStore Analytics, Google Analytics) are free and there are many benefits from reviewing and analyzing the data on a daily basis.
Often app owners spend time on the cost of acquisition of users but fail to look at who these new users are, where they came from and what actions they are performing within the application.
@Apppromo we make a practices of reviewing data and also encourage our customers to continue to review new and old data as long as their application is in market.
Mobile Acquisition is difficult and expensive. Getting quality users who not only download your application but also open and use your application is the holly grail in app marketing. One of the hidden secrets of acquisition is using mobile video as creative to inform, educate and convert users to customers. @Apppromo has been involved with mobile marketing and acquisition over the last seven years, and have noticed in the last year a large increase in mobile video usage as a creative means to acquire customers. Not only is mobile video more efficient at education and entertaining potential customers to download your application, it as also a great way to re-enage with users and keep them sticky and loyal to your application. Its now easier then ever to be creative and efficient in the app download business.