Today, the mobile app industry has become a vast market for developers to try out their hands at new development approaches. There are a staggering 4.14 million apps in the world today for the Google Play Store and iOS App Store combined. With the increasing number of apps and innovations, the competition to stay on top too has gone dramatically up in the last few years.
This, then eventually, has driven the need for mobile app marketing a lot more. There are thousands of app marketing agencies around the world that claim to offer innovative and ground-breaking campaigns for their clients. However, very few of them come out on top.
It’s awesome to see more price decreases … before the government dismantles our industry.
Kudos to our app store partners for another round of price cuts! While most devs are less fixated on app store fee formulas and more on the services and tools they offer, falling fees are always a welcome surprise. Apple and Google are now taking turns sweetening their deals and fine-tuning what and how apps are treated based on evolving app monetization schemes. We’ll leave it to Google to give the details – see their blog post for more – but this is another clear sign that platforms recognize that developer success is their success too.
For years, app store competition has focused on the “supply-side”; trying to build the best tools, offer the best community experience, engage better or address store mechanics and add new features. More importantly, the underlying platforms are competing for consumers, and that means a growing demand for new features and the apps that capitalize on them. This was exactly what devs needed in a growing industry. Fees have been less of a focus – mostly because those developers most impacted are highly lucrative and successful franchises themselves. This latest round of fee cuts opens up many new monetization strategies and makes it easier for those on the cusp of success to breakthrough. Nothing but good news there!
Contact App Promo today on how we can save your money and make you more money this holiday season 🎄
App Promo is here to help with your holiday app marketing needs. It’s time to run your holiday campaigns for the next 6 weeks to enjoy the returns of a captive audience that is is ready to spend money $$$$. If you have a budget small or large now is the time to get the returns you have been waiting for. Call us for your free holiday plans today!