Consumer spending across app stores worldwide to top $110 billion in 2018


Consumer spending on all mobile app stores will surpass $110 billion in 2018, according to a new report from App Annie, out today, which forecasts the state of the app ecosystem for next year. The $110 billion figure represents a 30 percent increase from the year prior, the firm also said, adding that the majority of the overall spend will come from games, as before.

However, the introduction of in-app subscriptions – a newer monetization model for apps – is starting to have an impact on non-games’ share of consumer spend. Though games still dominate in terms of overall dollars spent, the share for non-game apps will increase in 2018 as its growth is now outpacing that for games, App Annie said.

 

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