App-Promo selected by DMR Partners to participate in Advertising Week 2013-NYC

Screen Shot 2013-07-04 at 1.14.58 PM

 

@Apppromo is proud to be selected by DMR partners as an exhibitor during Advertising Week 10th Anniversary.  This is an unique opportunity to present our platform and services to the world’s premier gathering of marketing and communications leaders.

Day/Track:  Mobile Track on Monday Sept 23rd
Time: Exhibit will be up for the entire day from 8:30am to 7:00 pm
Location: The Hall at The Times Center-242 West 41st Street, New York, New York, 10036

Looking forward to meeting friends, clients old and new :) at the event.  Tweet us @Appromo to meet us !

 

Are you COPPA Compliant?

Are your apps targeted at kids, or do they have features that might attract a kid’s attention (such as a cartoon element?) Read the App Developers Alliance COPPA FAQ  to see if your app falls under the updated COPPA regulations, which go into effect July 1. For a quick run-through, click to watch our videobelow.

You can read the guidelines released by the FTC here.

@App-Promo presentation #mbootcamp 5/25/13 Toronto, ON

Screen Shot 2013-05-25 at 4.33.22 PMThanks for all those who attended the #mbootcamp today in Toronto, Ontario.  As promised, please find enclosed a link to the presentation deck. As a thank you for all those who attended, if you download the deck and follow us @Apppromo, a random draw will be made and some will win a free @Apppromo ASO Package.  See it pays to listen 🙂 

2nd Annual App Developer Survey – On Now till May 5, 2013

Our 2nd Annual Developer Survey will look at how developers are financially performing (including by platform) with their app and is now open and running until May 5, 2013.

Click on this link to get started: http://svy.mk/ZcQutE

Last year we found that nearly 60% of app developers are not breaking even with the money they are generating with their apps. This news was illustrated in our “Wake Up Call” infographic which was picked up by the likes of Mashable, Into Mobile, Read Write, Venture Beat and more and our white paper summarizing all of the results has been downloaded over 2,100 times since its release.

This year, we hope to uncover some new powerful stats about the app publisher and developer community as well as to follow-up with app owners to see if more are seeing success with their apps.

We will be creating an infographic and white paper to publish these results which will be made available at the end of May of this year. If you aren’t already signed up for our newsletter to receive these results, you can do so by providing your information on the last page of the survey.

The survey runs from April 15 through to May 5, 2013. Please share it with your colleagues! Results will be made public the end of May 2013. As a thank you for completing the survey we are giving away the chance to win $1,500 in App Store Optimization services by a member of our team.

Thank you for all your support!

App Promo Wake Up Call Infographic 2012

 

Discoverability: How to get noticed in a Marketplace Overflowing with Apps – Video Presentation


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If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.

Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?

App-Promo recently participated in The Application Developer Alliance’s event in San Francisco during GDC (March 27, 2013). Please enjoy the video from the session as well download and  Read the Discoverability white paper here 

@Apppromo recognized by SocialStrategi as Startup of the Day April 2, 2013

Today’s #Startup #Spotlight of the Day is @AppPromo. Check out their Social Media Branding Strategy an http://www.socialstrategi.com/startup-spotlight-of-the-day-app-promo/

 

STARTUP SPOTLIGHT OF THE DAY: APP PROMO

Startup Spotlight of the Day: App Promo

Startup : App Promo

App Promo helps clients succeed in the Business of Apps. App Promo offers Strategy, Marketing and Monetization services across iOS, Android and Windows.

AppPromo_Website

 

Social Media Branding Strategy

App Promo has done a great job in creating a seamless experience across all Social Channels with consistent Branding on Facebook, Twitter, LinkedIn, Google Plus and YouTube.

Facebook: 

App Promo

6,944 likes · 18 talking about this

AppPromo_Facebook

LinkedIn Company Page: 

Followers : 44

AppPromo_LinkedIn

Google Plus Page:

Followers: 45

AppPromo_GooglePlus

YouTube Channel:

Channel Subscribers: 9

AppPromo_YouTube

Twitter:

Followers: 1,178

Number of Tweets: 1,521

AppPromo_Twitter

 

Social Media Engagement: 

Tool used for this Analysis : True Social Metrics

For the period of March 1, 2013 to March 31, 2013

Facebook Page: 

# of Posts: 64

# of Comments: 8

# of Reshares:0

# of Favorites: 244

Conversion Rate – Comments/ post: 0.12

Amplification Rate – Reshares/post: 0.00

Applause Rate- Favorites/post: 3.81

Economic Value- Need Google Analytics

Twitter:

# of Posts: 95

# of Comments: 1

# of Reshares: 17

# of Favorites: 10

Conversion Rate – Comments/ post: 0.11

Amplification Rate – Reshares/post: 0.18

Applause Rate- Favorites/post: 0.11

Economic Value- Need Google Analytics

LinkedIn:

# of Posts: 19

# of Comments: 0

# of Reshares: 11095

# of Favorites: 1

Conversion Rate – Comments/ post: 0.00

Amplification Rate – Reshares/post: 583.95

Applause Rate- Favorites/post: 0.05

Economic Value- Need Google Analytics

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