App Promo is pleased to present our CEO Gary Yentin’s interview with the App Developer Alliance recently held in San Francisco. The interview was held during the Game Developer Conference and covers the topics of App Discovery, Download, Monetization. Enjoy!
App Promo was really excited to take part in a recent podcast with ASO Professional, The App Store Optimization Blog. Thanks to Gabriel Machuret for a great interview with really in depth questions resulting in an informative and entertaining podcast!
Last year we found that nearly 60% of app developers are not breaking even with the money they are generating with their apps. This news was illustrated in our “Wake Up Call” infographic which was picked up by the likes of Mashable, Into Mobile, Read Write, Venture Beat and more and our white paper summarizing all of the results has been downloaded over 2,100 times since its release.
This year, we hope to uncover some new powerful stats about the app publisher and developer community as well as to follow-up with app owners to see if more are seeing success with their apps.
We will be creating an infographic and white paper to publish these results which will be made available at the end of May of this year. If you aren’t already signed up for our newsletter to receive these results, you can do so by providing your information on the last page of the survey.
The survey runs from April 15 through to May 5, 2013. Please share it with your colleagues! Results will be made public the end of May 2013. As a thank you for completing the survey we are giving away the chance to win $1,500 in App Store Optimization services by a member of our team.
Thank you for all your support!
If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.
Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?
App-Promo recently participated in The Application Developer Alliance’s event in San Francisco during GDC (March 27, 2013). Please enjoy the video from the session as well download and Read the Discoverability white paper here
Today’s #Startup #Spotlight of the Day is @AppPromo. Check out their Social Media Branding Strategy an http://www.socialstrategi.com/startup-spotlight-of-the-day-app-promo/
Startup : App Promo
App Promo helps clients succeed in the Business of Apps. App Promo offers Strategy, Marketing and Monetization services across iOS, Android and Windows.
Social Media Branding Strategy
App Promo has done a great job in creating a seamless experience across all Social Channels with consistent Branding on Facebook, Twitter, LinkedIn, Google Plus and YouTube.
LinkedIn Company Page:
Followers : 44
Google Plus Page:
Followers: 45
YouTube Channel:
Channel Subscribers: 9
Twitter:
Followers: 1,178
Number of Tweets: 1,521
Social Media Engagement:
Tool used for this Analysis : True Social Metrics
For the period of March 1, 2013 to March 31, 2013
Facebook Page:
# of Posts: 64
# of Comments: 8
# of Reshares:0
# of Favorites: 244
Conversion Rate – Comments/ post: 0.12
Amplification Rate – Reshares/post: 0.00
Applause Rate- Favorites/post: 3.81
Economic Value- Need Google Analytics
Twitter:
# of Posts: 95
# of Comments: 1
# of Reshares: 17
# of Favorites: 10
Conversion Rate – Comments/ post: 0.11
Amplification Rate – Reshares/post: 0.18
Applause Rate- Favorites/post: 0.11
Economic Value- Need Google Analytics
LinkedIn:
# of Posts: 19
# of Comments: 0
# of Reshares: 11095
# of Favorites: 1
Conversion Rate – Comments/ post: 0.00
Amplification Rate – Reshares/post: 583.95
Applause Rate- Favorites/post: 0.05
Economic Value- Need Google Analytics
App-Promo was pleased to participate at the Application Developers Alliance recent event held in San Francisco on March 28, 2013 at Yelp’s corporate offices. The event was held during the Games Developer Conference and the room was packed with developers from around the world. The lively panel answered many of the developers questions and based on the response from the audience there will definitely be more sessions planned in the future. Thanks to all for a great event!
App-Promo is pleased to be attending The Game Developers Conference in San Francisco, CA- Wednesday March 27-Friday March 29, 2013. Tweet us @Apppromo or email gary@app-promo.com to setup times to meet. App-Promo will also be speaking at the Developer Alliance evening event
Wednesday, 27th March
App-Promo is proud to be speaking at the Application Developers Alliance event on Discoverability: How to Get Noticed in Stores Overflowing with Apps. Join us on Wed March 27th at Yelp’s headquarters in San Francisco -706 Mission Street, San Francisco, CA, 94103 from 6:00 pm-8;30pm PST. Best of all the event is Free! thanks to the Application Developers Alliance and Yelp!
If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.
Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?
The Application Developers Alliance Emerging Technology & Research Working Group is working diligently to answer this question for developers. Join us for a presentation of the latest information on how to get your app noticed, climb app store search results, and grow your business. We’ll be presenting our findings, hearing expert insight and analysis from the industry’s leaders, and answering your questions to help you grow your business.
All attendees will be enrolled in the Application Developers Alliance. Check out DevsBuild.Itfor resources to grow and build your app business.
Join us for a presentation and discussion with:
Jarah Euston, Director of Analytics at Flurry (Moderator/Presenter)
Alex Moazed, President & CEO at Applico
Gary Yentin, CEO and Founder at App-Promo
Joel Emans, Attorney at Hughes Media Law Group
Agenda:
6:00-6:30pm – Registration, food, and welcome remarks
6:30-7:00pm – Whitepaper presentation by Jarah Euston, Director of Analytics at Flurry
7:00-8:00pm – Panel discussion and audience Q&A
8:00-8:30pm – Networking
App Promo would like to thank everyone who dropped by our booth last week in San Francisco at MacWorld 2013. It was a great show and the perfect opportunity to meet with consumers and friends who actually download mobile applications. It is important to connect with your user base and learn what really motivates someone to download an application and what also makes them go back and use that application again and again. Our clients PicIT24 and Geo Challenge were featured and based on the fact that we ran out of flyers early in the show, we know they were a great hit with the audience.
App-Promo would like to thank all those who attended the show and extend our offer for ASO (App Store Optimization). It you tweet us your application before Friday Feb 8th, we would be happy to do a complimentary ASO evaluation.
Looking forward to seeing everyone next year!
We are extremely pleased to announce that the App Promo App Marketing 101 series will be syndicated on the BNotions Blog and the Application Developers Alliance Resource center. The App Marketing series was created as the essential how-to market your app tutorial for app publishers and developers. The 10-part article series walks the reader through all 10 core pillars of app marketing from app store optimization through to paid and social media and beyond.
The series just recently completed its syndication on the Sony Developer World with extremely positive response from the Sony developer community.
BNOTIONS is an Innovation Company that works with forward-thinking global brands and disruptive entrepreneurs. Their team focuses on strategy, design, and development of mobile, web and social products.
Application Developers Alliance is a non-profit industry group founded to serve developers, the people who power and expand the world through software. They work to ensure that developers have the tools, network, and policy environment they need to innovate.
Both of these partners are leaders in empowering publishers and developers in thinking about their app as a business, a mission core to App Promo.
The first part of the article series has already been posted by BNotions. Application Developers Alliance expects to launch this series in the New Year. You can read the complete 10-part series now on the App Promo Blog.
Gary Yentin has just been added to the agenda for the upcoming Media App Summit which will be held at the infamous New Yorker Hotel in New York City December 3, 2012.
Gary will be speaking on a panel on the topic of “New Distribution Models for eBooks and Apps”. This panel discusses some of the tools and strategies available to market and publicize apps while also drawing attention to some of the websites and services out there that can be helpful. Gary will be joined by other leaders in the mobile app and eBook space including Atavist, Tiggzi and Arcade Sunshine Media.
The Media App Summit unites book and magazine publishers, developers, digital content strategists, editors, authors, and entrepreneurs for an extensive look into the cutting-edge world of media app design, demographics, and distribution.
For more information on this panel visit: http://www.mediabistro.com/mediaappsummit/program_day1.asp#at100
For a full list of speakers visit: http://www.mediabistro.com/mediaappsummit/speakers.asp
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