Apple developer community earnings exceed $70B

Apple said its developer community earned more than $70 billion since the App Store launched in 2008, and overall downloads grew more than 70 per cent in the last 12 months.

It also revealed the availability of a subscription business model across all 25 app categories helped drive a 58 per cent annual increase in active paid App Store subscribers over the past year.

Subscribers can use the subscription option for streaming apps including Netflix and Hulu, Tastemade – a mobile-first cooking network – and photo editing apps including Over and Enlight.

Not surprisingly, gaming and entertainment are the store’s top grossing categories, while lifestyle, health and fitness apps experienced over 70 per cent growth in the past year.

The photo and video category is one of the fastest growing categories, with nearly 90 per cent growth.

Apple singled out Pokemon Go and Super Mario Run as being “breakout hits” and said “other standout launches” included CancerAid, Exercise Intensity and Ace Tennis.

“People everywhere love apps and our customers are downloading them in record numbers,” said Philip Schiller, Apple’s SVP of Worldwide Marketing, adding the amount earned by developers over the past nine years is “simply mind-blowing.”

The news comes ahead of the tech giant’s World Wide Developers’ Conference, which runs from 5 June to 9 June.

In May it was reported App Store revenue increased 40 per cent year-on-year to an all time quarterly high during Apple’s fiscal Q2 2017(calendar Q1) while the number of developers publishing on the platform increased 26 per cent year-on-year.

Big Data, Little Data, Any Data helps to market your Application

There are many sources and forms of data that are currently available for App Developers/Owners/Marketers to better understand their customers and their app usage patterns. Many sources (i.e. Apple AppStore Analytics, Google Analytics) are free and there are many benefits from reviewing and analyzing the data on a daily basis.

Often app owners spend time on the cost of acquisition of users but fail to look at who these new users are, where they came from and what actions they are performing within the application.

@Apppromo we make a practices of reviewing data and also encourage our customers to continue to review new and old data as long as their application is in market.

Start the New Year with an 2017 App Check -Time limited offer

@AppPromo we are very grateful to all our customers for the continued trust and support you have shown us this year.It has been a banner year for @AppPromo generating just over 1 Million app downloads for our clients.

We would like to thank you by offering a complimentary 2017 App Checkup.

The Checkup will review and evaluate your app’s performance in 2016 and make recommendations on growing, retaining and monetizing your audience in 2017.

2017AppCheckup

@AppPromo’s 3rd Annual Cyber Monday Sale.

@AppPromo is pleased to offer our clients new and old our 3rd Annual Cyber Monday Sale. Enjoy -15% of ASO (App Store Optimization), App Strategy, Monetization and App Preview Video services.  The sale is from now till the end of December so dont delay to claim your offer today!  cyber

@AppPromo special Autumn Promotion to all customers new and old!

autumn-promotion-graphic-larger-news-list-01-658x308

 

@AppPromo would like to they thank you to our old customers and look forward to meeting our new customers. For the months of September , October and November 2016 enter the code Autumn 2016  in the Promo Code on our contact page, or email us info@app-promo.com with the headline Autumn Promotion and you will automatically receive  16% off our App Strategy, Monetization and ASO Services. (Expires 11/30/2016).

CleverTap & App Promo Invite App Developers, Agencies & Brands to Mobile Strategy Super-Session At Bell Lightbox, Toronto, July 18th

 


App Promo

July 05, 2016 07:00 ET

Mastering the New Mobile Success Equation: Retention + Engagement = Monetization

TORONTO, ONTARIO–(Marketwired – July 5, 2016) – Leading mobile engagement and analytics platform @CleverTap and Toronto app marketing expert @Apppromo are hosting Canada’s mobile thought-leaders in an interactive presentation and Q&A session July 18th, to share the newest growth marketing strategies.

Join @Apppromo and @CleverTap for a jam packed morning filled with the secrets of mobile app discovery, distribution, marketing and live customer segmentation.

https://www.eventbrite.com/e/app-retentionengagement-canadian-focus-eh-tickets-26086229615

You spent the winter creating your app and the spring was all about getting users to download it. Now it’s the summer and CleverTap and App Promo want to help you leverage your mobile investment over the summer, the best time for retaining and engaging users to yield the monetization you have been looking for.

Whether you are a retail app (looking to bring users into your store or purchase more good) a travel app (looking for more bookings) a social application (all about increasing your shares and views) or a gaming application (maximizing in app purchases), come to CleverTap and App Promo’s breakfast brainstorming session and learn the secrets and the answer to the equation Retention+Engagement=Monetization

Seminar Limit 50 people, and best of all its Free!

Schedule

8:00-9:00 Breakfast and Networking

9:00-9:30 Introduction to CleverTap and the secrets of Mobile Retention, Actionable Analytics and Engagement -Sunil Thomas, Co-Founder & CEO, CleverTap

9:30-10:00 Panel Discussion: Canadian case histories of App that are doing it right. -Jed Schneiderman-CEO Tapped Mobile, Marina Mann, EatSleepRide

10:00-10:30 How important planning and adding the right data and analytic tools are in building and maintaining your application – Kundan Joshi, TheAppLabb

10:30-10:45 Coffee Break

10:45-11:15 Why certain apps keep their top rankings in the App Store and GooglePlay Arkady Fridman Moderator CleverTap, Panelist include Gary Yentin App Promo

11:15-11:30 Question. Answers and Good byes 🙂

WHEN

Monday, July 18, 2016 from 8:00 AM to 11:00 AM (EDT) – Add to Calendar

WHERE

TIFF -Bell Lightbox – 350 King Street West, Toronto, ON M5V 3X5

About CleverTap 

CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, uninstall data and the industry’s largest free messaging tier. To learn more about CleverTap visit clevertap.com or follow on Facebook and Twitter.

About App Promo 

Our mission is to educate, equip and assist app publishers (developers, brands, advertisers and agencies) in succeeding in the business of applications. Since our launch in 2010, we have helped hundreds of developers, brands, advertisers and content providers take their app to the next level. We understand that each app is unique and create custom solutions to help make sure that we are meeting our clients objectives. Contact us to get started on discussing how we can help you succeed with your application and feel free to continue the conversation with us @Apppromo

CONTACT INFORMATION

@Apple Introduces Search Ads, coming this Fall

SearchAdds AppleIntroducing Search Ads.

Search Ads is an efficient and easy way for you to promote your app within the U.S. App Store search results, helping people discover or reengage with your app at the very moment they are searching for apps like yours. Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy.

Why Search AdsEffective, efficient, and private.

Search Ads gives every developer the opportunity to promote their app at the top of relevant search results and lets customers download with a single tap. And because Search Ads adheres to Apple’s privacy standards, user information remains private.

Discoverability by design.

Over 65of downloads come directly from searches on the App Store.

Various targeting features will enable deeper discovery of apps, including lesser known or niche apps. By default a user won’t see ads for apps they already have downloaded, and demographic and device location based targeting will give you a new way to target those specific user groups that matter to you.

An ad will only be shown if it is relevant to the search query. If an ad is not relevant to what the user is looking for, it will not be shown in the ad spot regardless of how much you are willing to pay.

Most efficient use of an advertising budget.

You pay only when a user taps on your ad, and our auction system ensures you will always pay a fair market price.

  • Invest as much or as little as your budget allows.
  • Start or stop ads at any time.
  • No minimum spend.
  • No long term commitment.

The easiest way to promote your app.

You don’t need to be a marketing expert. Tell us which app you want to promote and we’ll automatically create your ad and match it to relevant user searches in the U.S. App Store.

If you want more control, Search Ads offers specific keyword selection, audience targeting, and APIs for campaign creation, management, and reporting.

A private and safe user experience.

Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.

User Safe Content.

Only the same content approved to be in the App Store can be promoted in Search Ads.

Relevant Ads.

At most, one ad per query is shown to users, and any ads presented are based on relevance to the search query. We take a user’s response to specific ads into consideration for future ad selection.

Ad transparency.

Search Ads will have an “Ad” mark and light blue background so users can identify them as a paid placements.

No user tracking.

Search Ads does not profile users based on their search queries, and no data from other Apple Apps – including Health, Apple Pay and HomeKit – is used to deliver ads.

No data sharing.

No individual user data is exposed to advertisers, only aggregate campaign delivery information is made available.

Minors protected.

No ads will be shown to users whose Apple ID is registered to a minor age 13 or under, or whose account is registered as a Managed Apple ID.

How it Works  Setup is simple.

We’ve designed several ad formats optimized for App Store user experience, which we automatically create for you using the title, description and imagery you provided to the App Store. Your app description will be used for ad copy, so make sure it is descriptive and representative of your app.

Our default Search Match feature, will automatically match your ad to relevant searches in the App Store, no need to choose keywords.

Advanced tools as you need them.

If you want more control, you have several optional targeting features. You can choose your own keywords from lists of relevant keywords that we suggest to you based on your app and its genre or, if you have some specific keywords in mind, you can add those too.

You can focus your ads on acquiring new customers, or target your app’s existing users, or even customers of your other apps. Additional targeting options include gender, age, device type and device location, so if you have an app that serves only certain cities or demographics, Search Ads gives you a new way to target those specific user groups that matter to you. You can also choose to show ads at specific times of the day or days of the week.

Control your investment.

There’s no minimum spend to advertise on the Search Ads platform so you can invest as much or as little as your budget allows. You can even set a daily maximum spend cap, so that you control how your budget is spent over time.

Pricing is an auction based Cost Per Tap model, where you bid the maximum amount you are willing to pay for a customer to tap on your ad. The actual amount you will be charged is based on the amount your nearest competitor is willing to pay for a tap on their ad, up to your maximum bid. This means you‘ll never pay more than you need to for your ad to show.

It’s important to understand the value of your customers and how much you can spend to acquire new ones. Knowing how much a new customer is worth to you, and estimating a conversion rate off your ad, will help inform your starting maximum Cost Per Tap bid. For example, if you can afford to pay $2 for each new customer, and you estimate an average of 1 in 4 taps on your ad will result in a download of your app, then your starting Max Cost Per Tap bid could be $0.50.

You can also opt to set a target Cost Per Acquisition (CPA) goal that we’ll use as guidance to maximize your app downloads. Should you choose to specify a CPA goal, make sure it’s reflective of what a customer is worth to you, or your campaign may not meet your expectations of acquiring new users.

Robust yet private insights.

Search Ads offers a robust Attribution API that not only attributes downloads driven by Search Ads campaigns, but also attributes to the specific bidded keyword and date of the download.

Once your app is installed, the device can be queried to identify whether Search Ads for your app was shown on the device. It’s a turnkey solution that complies with Apple’s privacy policy, making it simple for you to create and understand meaningful clusters of users, and their value over time. It’s easy to implement, requiring just a few lines of code be added to your app.

This industry leading approach is respectful of user privacy:

  • the information lookup occurs entirely on device
  • a developer can only perform a lookup for a current customer of their own app
  • this information is exposed only to apps installed as a result of a search ad
  • users can prevent lookup by turning limit-ad-tracking on their device to “on”.

The cost to market an app soared in 2015

CPI 2015

The cost to market an app soared throughout 2015 reaching all-time highs for both iOS and Android. App makers were granted a slight reprieve for both Android and iOS in November, according to the most recent indexes from Fiksu. Though the downturn was slight, it’s the first month since August in which costs dropped for both mobile platforms.

  • The advertising cost associated with getting a user to download an app was $1.54 for iOS in November 2015, down 10% from the month prior, but 40% higher than the $1.10 it cost in November 2014.
  • For Android, app install advertising costs came in at $2.27 in November, down 6% from October, but up a steep 101% from the $1.13 it cost in November 2014.
  • Android costs grew the most rapidly. The growth of app cost seen throughout 2015 for both iOS and Android was high in the second half of the year, particularly so for the cost of installing Android apps, which spiked and grew ahead of iOS around March 2015.
  • These growing costs are a byproduct of crowding app stores that make organic app discovery challenging if not impossible for many apps.
  • It’s unlikely costs will deflate to 2014 standards any time soon. Although Apple and Google have been attempting to make app discovery easier, there’s been no substantial solution to this issue.

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