The cost to market an app soared in 2015

CPI 2015

The cost to market an app soared throughout 2015 reaching all-time highs for both iOS and Android. App makers were granted a slight reprieve for both Android and iOS in November, according to the most recent indexes from Fiksu. Though the downturn was slight, it’s the first month since August in which costs dropped for both mobile platforms.

  • The advertising cost associated with getting a user to download an app was $1.54 for iOS in November 2015, down 10% from the month prior, but 40% higher than the $1.10 it cost in November 2014.
  • For Android, app install advertising costs came in at $2.27 in November, down 6% from October, but up a steep 101% from the $1.13 it cost in November 2014.
  • Android costs grew the most rapidly. The growth of app cost seen throughout 2015 for both iOS and Android was high in the second half of the year, particularly so for the cost of installing Android apps, which spiked and grew ahead of iOS around March 2015.
  • These growing costs are a byproduct of crowding app stores that make organic app discovery challenging if not impossible for many apps.
  • It’s unlikely costs will deflate to 2014 standards any time soon. Although Apple and Google have been attempting to make app discovery easier, there’s been no substantial solution to this issue.

Mobile Personas 2015 report on Canadian consumers infographic

The Mobile Personas 2015 report is out now! In its third year, the findings of this year’s study show Mobile Moms are relying ever more heavily on their phones for shopping research and Millenials are eschewing TV for mobile video. See more highlights in the infographic below.

This year’s report has also been split into demographic sections for easier purchase. Contact us for pricing details.

MobilePersonas2015v5

You can also download the Mobile Personas 2015 Infographic as a PDF file.

The Mobile Personas report is a study of Canadian consumers and their mobile usage. The 2015 Study combines a comprehensive analysis of mobile behavior, attitudes and trends over time to help agencies, brand marketers and manufacturers devise effective mobile strategies. Mobile Personas is a collaboration between Brandspark International (consumer and shopper insights), Tapped Mobile (mobile advertising) and AppPromo (app strategy and monetization).

App Discovery Methods

@Apppromo recently came across this graphic on new app discovery methods that we wanted to share with our followers. It is very interesting to note that organic discovery  (Word of mouth, ASO, PR, Bloggers) are still a very important piece of the App Discovery Puzzle!App Discovery Methods

@MobilePersonas2014- Exclusive peek at mobile behaviour of the new Canadian Family

@Appromo was proud to participate with @Tappedmobile and @Brandspark to create the 2014 edition of @MobilePersonas, mobile behaviour of the new Canadian Family.  For those who were not able to attend @DX3Canada please find enclosed a summary of the presentation that was delivered March 6, 2014.  Fresh research from Canada for all to #enjoy!Mobile Personas 2014

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