TIP: Make it Easy to be Published

Make it easy for the media and bloggers to pick up your story by doing some of the work for them. Include a media kit with your press release. Send some hi-res logos, screenshots and the QR code to download the app. If you have a video for your app, include this as well. Your kit should include all the additional information a blogger would need to put the story together.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Attach Excitement and Urgency to Your App

Contests are a great way to create some excitement and urgency for your campaign. If done right, they are guaranteed to to increase activity and downloads. Your contest prizing should always include free downloads of your app (if your app is premium) and the grand prize should be relevant to your app or branding to help make sure that the audience you are attracting are still your users.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Submit Your App Everywhere

The app stores are not the only place for users to discover your app. There are an increasing number of alternative app stores like GetJar, Handango and app search engines like Quixey which you should consider cataloging your app. Create an account and submit your app to maximize your discoverability as well as use their free analytic tools to gain further insight. The more places you are the better your chances are that a user will find you and download.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Maximize Your Reach by Making Your App Global

Sounds simple but it will make a “world” of difference. When you submit your app be sure to make sure that it is set to release to “Global” distribution. Even if you feel your content caters to a geographical niche, you will be surprised by what other areas may be interested in your app by giving them access. The only way you will know is if you remove the cap. Of course, if there are legal limitations such as content rights, these will need to be removed prior to your change. You may also wish to release your app first in smaller countries that are not your own in order to test out the app or app marketing tactics prior to the full launch.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: How to Measure Online Buzz

Measuring your marketing can be tricky. Downloads and impressions are an obvious method. But how do you quantify word of mouth and press? Set-up alerts using Google Alerts or tools like Social Mention to track what people and the press are saying about your app. Input keywords that match your campaign and your app and let these tools do their job.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

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