TIP: Create a Wave of Activity to Spike Downloads

Spread out your app releases and marketing efforts to spike download and usage activity, especially if you find yourself in the charts. Timing is key for marketing and you will want to make sure that you don’t waste valuable marketing opportunities on an overstimulated audience. Don’t be afraid to let your chart rank or buzz come down a bit before you hit the market with another reason to use your application.

TIP: Choose your Category Strategically to Help Users Find You

Do your homework when it comes time to choose the category your application will be placed in within the app store. You want to consider both the logical choice as well as where you will make the most impact. Take a look at where you competition is and is not. If your app straddles a line between two categories and you feel one has less competition, use that as an opportunity to stand out.

TIP: Choose the Right Screenshots to Sell Your App

The old saying that a picture is worth a thousand words has never been truer than in the app store. Apart from your icon, your screenshots are the only other visual the user has to make their decision on downloading. Avoid wasting shots on loading screens and head right into showing your content and functionality. Put screenshots in sequence of what sets you apart first rather than trying to be true to the flow of the app. If your USP is video then put video first. And don’t bother with your loading screen, unless it is something really out of the box to showcase.

TIP: Don’t Waste Keywords When Submitting

iOS applications only allow for 100 characters for your keywords when submitting your app. This poses quite a challenge when you have a list of words you would like to include. To give yourself room, don’t enter words that are already in your app name as your name will already be counted as metadata. Additionally, there is no need for spaces between commas in your list which should help free up some more space.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Add a Personal Note When Submitting Your App

Although the app submission process is automated, add a personal touch by leaving a personal note in the release notes area of your submission. Highlight what you feel sets you apart. Indicate what new APIs you may have used. Give the reviewers on the other end a reason to remember your app, it could work in your favor.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Use Available Analytics to Understand Your OS Demographic

A key part of knowing your demographic is the operating system of your user. Analyze your downloads, site traffic and other reports which can break down traffic by OS to help determine which platforms are doing well and which need some help. Use this informaiton to cater specific campaigns to these audiences.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Send your App Live Before Marketing

No matter how great your marketing efforts are, they will be overshadowed by an app that is not working well or has poor user experience. Make sure your app is tested both for quality and for useability before you send it live. It’s often wise to send your app live days or even weeks before the start of the marketing campaign to catch any tweaks or changes that may improve your app before you bring it a lot of attention.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Keep Your Social Networks Active

Your social networks need to be kept active in order to continue to see success from these powerful marketing tools. Keep your pages updated. Common practice is to update it 2-3 quality posts a week. Tuesday and Wednesdays seem to have the highest click rates. However, be careful not to overwhel your users with posts. Remember they are most likely fans of other pages as well.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Let People (and Search Engines) Know Your App is Coming Soon!

A great way to build momentum and buzz as well as start seeding your SEO efforts is to launch a Coming Soon page. A great Coming Soon page will provide just enough information to get your audience excited without overly commiting to things that may change. Be sure to include the ability to share this page via email and social networks as part of your app marketing efforts. It’s also a great idea to ask for email addresses so that you can contact those interested when your app is live.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Sync Your Price Promotions to Events

Tie discounts and giveaways of your app to holidays and events related to your niche or product focus. If you are an education app – mark your price down for Back to School, for example. Christmas is an especially great time to discount your app to leverage the purchasing behaviour of the general audience at this time. Speaking at a conference? Make your app free to download for that day only and make sure your audience knows about it.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

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