TIP: Include At Least One Quote in Your Press Release

Include at least one quotefrom an authoratitive source such as the VP, owner or app owner of the application or brand. These can also be testimonials from users or clients of the service. Quotes are great for bloggers and the media to pick up and use right out of your release.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Don’t Forget Keywords When Writing Your Press Release

Optimize your press release for searching and browsing by focusing on effective keywords. Your title of your press release is the most important factor for SEO so choose it wisely. Often the press release title becomes the page title which has the most weight for search engines. It is extremely important to use your primary keywords, including your app name, to make this part of your press release useful for search engines.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Use a Media Contact in Press Releases

Sounds simple but make sure you always include complete and accurate contact details in your press release. Include a name, title, phone number and email address. If you have done your job write with the release you will be needing this for questions and interviews from those that receive it.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Don’t Be a Stranger, Build Relationships with Bloggers

Lay the groundwork with bloggers by building a relationship through comments. Subscribe to the bloggers you feel are most influential in your sector and then engage with their posts via commenting. Soon your blogger will get to know you and respect your input so when it comes time to launch your application, you won’t be a stranger in their inbox when they are sent the press release.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Awards Are the Perfect Marketing Opportunity

Submit your application for awards. Here is a place where just to be nominated makes you a winner. Not only does this give you a chance to be featured from a credible source, it also creates a newsworthy announcement to hook marketing around, especially if you win. Make sure to update your website, social networks and even your app pages with nominations and wins to increase the credibility and continue to differentiate your app.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Keep Things Linkable in Press Releases

Make sure that you include links to your company website, online marketing page and of course download links to your application in your press release. It’s most likely that your press release will be published as is via PR feeds and news services. These links will not only help bring traffic to the right destination but they will also help to increase your site rankings in the search engines.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Facebook Ads are Small but Mighty

Facebook ads are small but impactful. You have 25 characters to play around with for the title and 135 for the body. Don’t use ALL caps or all small letters in your ad. Use a relevant and compelling picture and above all have a call to action. Remember you can always say more on the destination page, this ad’s focus should be to get them there.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Use Your Network to Exchange Ad Space

If you have a network of friends and colleagues who are also app owners work with them to advertise your apps within eachother’s app. Offer them ad space or a featured area in your app (like the loading screen, About page or even an article if your app is contetn based) in return for the same.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Switch Up Your Facebook Ads to Keep Interaction High

Facebook ads are a great way to reach your demographic but they are thought to have a quick shelf life of 3-5 days before they drop in interaction. If you plan on running ads longer than this period, consider switching up the creative and your messaging. This should help increase your chance of interaction for another cycle.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Set-up Ads to Convert Users

When purchasing any paid media it is extremely important to have a converting landing page to send the user to. Avoid linking ads to the homepage of your marketing or company site. Send them directly to a call to action, which in this case will most likely be to download the app.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

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