@MobilePersonas2014- Exclusive peek at mobile behaviour of the new Canadian Family

@Appromo was proud to participate with @Tappedmobile and @Brandspark to create the 2014 edition of @MobilePersonas, mobile behaviour of the new Canadian Family.  For those who were not able to attend @DX3Canada please find enclosed a summary of the presentation that was delivered March 6, 2014.  Fresh research from Canada for all to #enjoy!Mobile Personas 2014

@Apppromo @Mindshare_NA #NYCHuddle Presentation (ASO is the new SEO) – Nov 21, 2013

@Apppromo successfully presented to a full house at Mindshare’s #NYCHuddle on Nov 21, 2013 – ASO (App Store Optimization) is the new SEO – Insights on Best Practices.  The response was great and we would like to share our presentation with all those who attended and those who were not able to attend!  Enjoy the presentation and Happy Holidays!ASO Presentation

– See more at: http://app-promo.com/wp-content/uploads/2013/11/App-PromoASOHuddleDay.pdf

Ad-Tech NYC 2013 Presentation-A Case History on How to Successfully Launch a Digital Magazine

@Apppromo successfully presented to a packed house at Adtech New York 2013 on Nov 6th -A Case History on How to Successfully Launch a Digital Magazine- Travel + Escape for our client Blue Ant Media.  The response was great and we would like to share our presentation with all those who attended and those who were not able to attend!  Enjoy the presentation and download a demo copy of the magazine! TE Presentation

 

@Apppromo presentation from FITC #screens13 -Oct 3rd, 2013 -Toronto, Canada


Screen2013

 

Thanks to a great audience who attended @Apppromo’s presentation today at FTIC #screen#13 in Toronto. As promised, please find enclosed a copy of the presentation for those who wish to download it.  If you want to continue the conversation, please feel free to tweet us @Apppromo or reach us directly at info@app-promo.com.  We look forward to hearing from you and good luck! 🙂App-Promo Screens13

Download our Cannes Lions 2012 Workshop “The Secrets of Being a No. 1 App”

A big thank you to the Cannes Lions festival organizers and the 250 workshop participants who joined us today in learning The Secrets of Being a No. 1 App. We are extremely pleased with the attendance and are happy to see such a positive response from the creative community after participating in our sessions today.

Our workshop took participants through a series of exercises focusing on the topics of:

  • App Store Optimization
  • App Marketing
  • App Monetization

The goal of the workshop was to teach participants tactics and techniques to help them better market and monetize their applications.

DOWNLOAD THE PRESENTATION: For those of you who were unable to attend or for those that attended and would like a copy, you can download the slides to our presentation in PDF format by clicking on this link: The Secrets of Being a No. 1 App.

We welcome feedback! Contact us and let us know your thoughts? Interested in App Promo performing this workshop at your event, contact us to discuss.

TPMA Recording of App Promo Presentation “Succeeding in the Business of Apps: App Marketing & Monetization”

We recently presented on “Succeeding in the Business of Applications: App Marketing & Monetization” at the monthly Toronto Product Managers Association (TPMA) meeting on April 24, 2012 here in Toronto.

Event Description:

“Mobile Business Apps: Marketing & Monetizing. Mobile Apps are part of just about every new product introduction these days. Whether the Mobile App is the core product, or whether it is a peripheral feature or add-on to help use your main deliverable – launching and effectively marketing it is part of the new reality.When businesses and product owners start conversations about launching a mobile application, discussions focus on user experience, functionality and code. Money and effort are spent on the design and development but strategies to help the application succeed are often forgotten or left out. This session aims to shed light on the challenges app owners and developers face in making a business of their applications and marketing it effectively. Gary Yentin and Tom Emrich use their years of experience in product marketing in the mobile space to highlight the strategies, tactics and steps needed to drive your apps’ success – despite a noisy and saturated marketplace.

You can watch a recording of this one-hour session here: http://www.screencast.com/t/lNLzik80

Big thanks to the TPMA for the recording and the opportunity. Be sure to follow them on Twitter @TPMACA or visit www.tpma.ca for more information.

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