Perhaps more important than your app name is your app icon. Like any logo, your icon is your app branding so be sure to put a lot of thought and effort into it’s creation. A good icon should high quality, attention grabbing and convey the feel of your app in seconds. Your app will be your visual cue for your mobile app and should be used in all your marketing.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.