A big part of marketing any product is gathering, analyzing, assessing and learning from the data that is collected during any promotional efforts. In order to properly understand what elements of your campaign are working and which are not and especially to judge the overall success of your campaign it is imperative that you implement tools to measure key performance indicators (KPIs) or success metrics which are defined at the start of your marketing project.
Two common success metrics that are used in App Marketing are downloads and chart placement. Here are two FREE tools that you can use to help measure these metrics for your app when marketing.
1. Distimo Monitor
Distimo are leaders in app data and often publish industry standard reports on success of applications across platform. Outside of their industry reports, Distimo also provides a free dashboard service called Distimo Monitor which analyzes and tracks your apps download performance across platforms: iOS, Windows, BlackBerry, Nokia and Android are a few of the major platforms they support. This tool becomes increasingly important to help track mobile apps that are on more than one platform making it easier and more efficient to check the status of downloads for your app in one single place rather than logging in and checking it out individually. In addition to download, Distimo Montior can also track revenue, rankings and reviews, allow for drill-down by country and also allow your ad networks to be plugged in to ad them into the mix. To start using Distimo Monitor, visit monitor.distimo.com and sign-up for a free account.
AppAnnie is a free website which also offers analytic services to help track and measure your app download success. But what AppAnnie really excels at is helping you track changes in chart placement for both iOS and Android applications. Their store stats allow you track the changes in the Google Play and App Store charts daily, highlight your highest rankings, identify the features that you may have achieved, and summarize the ratings that you have gained across all countries your app is available for. This tool is extremely useful in helping you understand day-by-day what impact your marketing has on where your app stands in the marketplace against others in the your categories. To start using AppAnnie, visit www.appannie.com and sign-up for a free account.