A key part of knowing your demographic is the operating system of your user. Analyze your downloads, site traffic and other reports which can break down traffic by OS to help determine which platforms are doing well and which need some help. Use this informaiton to cater specific campaigns to these audiences.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.