Tie discounts and giveaways of your app to holidays and events related to your niche or product focus. If you are an education app – mark your price down for Back to School, for example. Christmas is an especially great time to discount your app to leverage the purchasing behaviour of the general audience at this time. Speaking at a conference? Make your app free to download for that day only and make sure your audience knows about it.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.