Keep your press release effective but brief. 400-500 words is typically the length of a press release. You will want the headline and the first paragraph to be as descriptive as possible and give us much information as you needed for the user to understand what the release is all about. Don’t feel like you need to go into a laundry list of app features for your release. Focus on the features that are most effecively going to tell the story that are writing.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.