Before you tweet ask yourself if your message is meaningful. It should add value to the community that you are building. Master the art of headlines. As Tweets are only 140 characters, you need to tease your readers with enough information to be interested and then provide them with a link to find out more.  Check your links though before you use them – the worst thing you can do is send your users to a 404 page.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.