Use the “Events” feature on your Facebook page to create anticipation for an upcoming release or app marketing campaign. This is a great way to gain some momentum. As your followers RSVP to your event, their response will also be shown on their wall which will give additional exposure to both your app and your event.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.