App store users, like all mobile users, scan and snack. They go through a list of apps and stop at those that grab their attention. In an app store list you only have your name, your icon and your ratings to stand out from the crowd. And only have seconds to make that impact. Users aremostly downloading directly from lists without even visiting the full app page. Maximize your chance of being one of these apps by spending special care on your app name, icon and gaining ratings to stand out from the crowd.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.