Have a marketing or walkthrough video of your app? Use it everywhere. Embed your video on your app page (if supported). Feature it on your website and blog. Add a video channel on your Facebook page to allow your fans to view. Also be sure to send a link to your video in your press release and outreach to the media and bloggers.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.