Ratings & Reviews are not only a great way to hear from your users but they help you stand out from the crowd – good or bad. Ratings denote activity and activity is thought to increase your rankings in the app store charts. Encourage your users to review your app by including a call to action both in and out of your app. Reviews will not just help you climb the charts, they will also help guide the direction of your roadmap.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.