Facebook ads are small but impactful. You have 25 characters to play around with for the title and 135 for the body. Don’t use ALL caps or all small letters in your ad. Use a relevant and compelling picture and above all have a call to action. Remember you can always say more on the destination page, this ad’s focus should be to get them there.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.