YouTube gives you the optoin to choose a thumbnail for the video you upload. Use this wisely. You want to choose the thumbnail that is compelling for the user to click and gives a preview as to what the video is all about. Users will use both the headline and the thumbnail to make their decision to view so this is an important step to take advantage of.

——
Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.