SEO’s “big three” are the keys to giving weight to your site to show up in search engine results. Your title tag, visible text copy and links pointing to your page are where you should focus your app marketing efforts to optmize your discoverability. SEO is extremely important as an app marketing tactic when it comes to improving discovery of your app online or on mobile via search results whether this be via Google, Bing, or Yahoo.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.