Split test your ads on Facebook by making slight modifications to your original ad concept. Often times running the same ad copy and call to action with a different image can produce completely different results. Make the change and watch the reports to analyze the impact and keep those that work. Don’t settle for anything less than 0.03% CTR but also dont’ pull the ad too early. Give it at least 50 clicks before you make the call.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.