The most important thing to remember when creating and cultivating a social network is to be yourself and not a corporation. Your audience wants to be part of a community and connect to a real person. Be sure to let your personality through your posts and responses. And don’t be afraid to let your audience know who they are speaking to.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.