Optimize your press release for searching and browsing by focusing on effective keywords. Your title of your press release is the most important factor for SEO so choose it wisely. Often the press release title becomes the page title which has the most weight for search engines. It is extremely important to use your primary keywords, including your app name, to make this part of your press release useful for search engines.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.