When sending out your press release via email, make sure that you include the press release in the email body as well as attaching it to the email. Unwanted email attachments are rarely opened so you often have one shot to convince the user to read more in the body of the email. Your goal should be to ensure that the recipient of the email has a greater chance of reading the content that you are distributing which will therefore increase the chance of pick-up, especially if your release is properly written.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.