Build excitement for your new app by making it available for pre-order. Your product page will be published on the App Store and customers can order your app before it’s released for download.  New apps on all Apple platforms can be made available for pre-order when you submit your app and metadata for review in App Store Connect. When you opt in, you’ll choose a download release date that’s two to 90 days in the future. Once your app is released for download, customers are notified and it will automatically download to their device within 24 hours.