@Appromo was proud to participate on a standing room only panel in Toronto on July 14, 2015 presented by the @AppsAlliance on the The Art of App Entpreneurship and #AppStrategy. Notable quotes from Gary Yentin CEO of @Apppromo include “If anyone tells you an app is free, they’re lying” Gary yentin @AppPromo #appstrategy
3Q Digital Marketing Maverick Series : An Interview with App Promo's CEO Gary Yentin
by 
Name: Gary YentinCompany: App Promo
Twitter handle: @Apppromo
Seven years.
The interest for apps in terms of development marketing and promotion continues to grow
and turn into a mainstream business.
Consumers will embrace the Apple Watch beyond predictions, and mobile video will blow out
all numbers in terms of engagement.
Burberry has some of best campaigns in terms of creative and embracing mobile.
I would go to Snapchat and Instagram for reaching Millennials and go to Pinterest to reach women.
Mobile Video RTB and DSPs.
Engagement.
Both, not sure you have to choose one without the other.
Old school going back to the books of David Ogilvy:
FOR IMMEDIATE RELEASE
PLAZA APP WELCOMES THE WORLD TO THE TORONTO 2015 PAN AM GAMES
Download The App To Discuss the Games, City Hot Spots & How To Avoid Traffic!
(Toronto, ON) June 30, 2015 – With over 10K downloads since its launch this past May, Plaza App welcomes tourists and locals to share in all the discussion over the next two weeks for the Pan Am Games. Available in the App Store, it utilizes user generated comments, discussions and recommendations on what to do, where to eat, what’s happening at the games and most importantly how to avoid traffic while Toronto plays host to the world.
“Plaza App was created as a way for users to share content locally as well as globally,” said Spencer Graham, Founder, Plaza App. “What better venue than the international gathering of the Pan Am Games to showcase how technology and people can join together to partake in this global event.“
Created in Red Deer, Alberta, Plaza App launched in Canada in May followed by the USA, and is the destination for local and global conversation on the issues and topics most important to people. Join the conversation and download the Plaza App for you iOS Tablet or mobile device.
Plaza App Special Features:
Note: App Store is a service mark of Apple Inc.
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About Plaza: Plaza is the dynamic new social network that brings your city to life! Discover interesting local content and share yourself with friends, family and the people around you. Plaza supports text, audio, photo and video, and functions like a local forum (think Reddit meets Google Maps). You may choose to post either publicly or anonymously. http://theplazaapp.com
Facebook
https://www.facebook.com/theplazaapp
Twitter
https://twitter.com/ThePlazaApp
Media Contacts:
Gary Yentin
App Promo
gary@app-promo.com
416-464-2223
Nikki Lamb Tudico
Lamb Creative Group
nikki@lambcreativegroup.com
416-878-2250