Unless your app is related to a one-time event, your marketing needs to be more than just a big splash at launch. Make sure you create and maintain a marketing strategy that continues to work for the life of your app. Schedule announcements. Align contests and promotions with calendar events and holidays. Keep your social networks alive by communicating often.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.