Your app icon is a powerful marketing vehicle. Don’t be afraid to update your app to reflect seasons, events and holidays to mark the occasion and add to some homescreen excitement for the user. Bundle these icon updates with your app releases. Have some fun, but be caeful not to steer too far away from your original icon people so you don’t confuse them.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.