App Store Optimization and User Acquisition Partnership
The client is Craig Weinberg, currently a vice president of mobile strategy at 3Q Digital and a former long-time mobile strategy lead with many companies. This client has partnered with App Promo for multiple engagements during the past five years. The client has utilized App Promo’s expertise to implement mobile user acquisition campaigns as well as App Store optimization strategies.
“The App Promo team has become one of my trusted mobile strategy advisors, especially when it comes to mobile landscape and ecosystem. App Promo has helped me acquire hundreds of thousands of users for mobile apps that my teams have worked on.”— Vice President of Mobile Strategy, Digital Marketing Agency
Please describe your organization. What is your role and responsibilities?
I’m currently the vice president of mobile strategy at 3Q Digital, an independent digital marketing agency. However, I’ve been in multiple mobile strategy lead roles where I’ve partnered with App Promo.
What was your goal for working with App Promo?
I’ve worked with App Promo on a number of projects of varying sizes. My first engagement with App Promo was to help me manage a mobile user acquisition campaign. In addition to user acquisition, App Promo helped to implement an App Store optimization strategy to increase our visibility across the app stores.
What was your process for selecting App Promo with which to work?
Gary Yentin, the founder of App Promo, and I have had a professional relationship for the past five or six years. Gary and the App Promo team have become one of my trusted mobile strategy advisors, especially when it comes to mobile landscape and ecosystem.
RESULTS & FEEDBACK
Do you have any statistics or metrics to track improvement from the project?
App Promo has helped me acquire hundreds of thousands of users for mobile apps that my teams have worked on.
Is there anything unique or special about App Promo that really makes them stand out compared to other business partners?
The App Promo team has a great focus on customer service. They pay attention to detail and execute on the strategy they set. They are extremely knowledgeable, reliable, and dependable.
What advice would you give to future clients of theirs?
My only suggestion to potential future clients is to ensure the App Promo team fits the scale of your project. The App Promo team is a small shop. If you’re talking about a larger project, you might have questions about scale, and they might need to bring in some of their partners to make sure that they have the bandwidth to cover it.
We ask you to rate App Promo on a scale of one to five, with five being the top score. What would you give them out of five for the quality of their work?
For schedule, as in being on time and meeting deadlines?
For cost, as in value for your money and sticking with the original estimates?
For the overall score?
Four and a half.
How likely are you to recommend App Promo to a colleague?
Five. I’m in the process of writing an email recommending that we use the App Promo team for a project right now.
This client is very satisfied with their long-term partnership with App Promo. This client highly recommends App Promo and points to their understanding of the mobile ecosystem and reliability as reasons for recommendation.