App-Promo was interviewed by the Huffington Post at Advertising Week. We have enclosed a clip for your viewing. Listen and learn how App-Promo is solving the ASO (App Store Optimization) Challenge for Mobile App Discovery! Enjoy!
Interviews
Backlash Against In-app Sales Might Help Canada’s Mobile Industry
App-Promo was recently interviewed by @Techvibes on the Backlash Against In-app Sales and how it is affecting the mobile app industry. You can find the complete interview below:
App-Promo exclusive interview with the App Developer Appliance held in San Francisco 4/2013
App Promo is pleased to present our CEO Gary Yentin’s interview with the App Developer Alliance recently held in San Francisco. The interview was held during the Game Developer Conference and covers the topics of App Discovery, Download, Monetization. Enjoy!
App Promo Podcast – Smart App Marketing & (ASO) App Store Optimization Tips!
App Promo was really excited to take part in a recent podcast with ASO Professional, The App Store Optimization Blog. Thanks to Gabriel Machuret for a great interview with really in depth questions resulting in an informative and entertaining podcast!
Discoverability: How to get noticed in a Marketplace Overflowing with Apps – Video Presentation
If an app drops in the store and no one is around to see it, does it make a profit? The answer is no, and therein lies one of the major challenges facing application developers today.
Developers can make the most innovative app of the year or perhaps the decade, but if consumers cannot find it because of marketing obstacles, all of the engineering prowess will be for naught. What good is an angry bird without gamers to fling it from a slingshot or an Instagram without amateur photographers to capture nostalgic memories and share them?
App-Promo recently participated in The Application Developer Alliance’s event in San Francisco during GDC (March 27, 2013). Please enjoy the video from the session as well download and Read the Discoverability white paper here
Gary Yentin Featured in eBook “Customer Engagement”
CEO & Founder of App Promo, Gary Yentin, has been featured in a new eBook published by Trend Safari called “Customer Engagement – Online and Offline”.
The book is based on topics, sessions and conversations from the TAG Innovation Safari which was held this year in the UK. The mission of this event was to engage with creative and digital leaders in London on the topic of customer engagement in the digital world.
Gary is featured in the Day 2 section of the eBook which summarizes his session on topics including the Business of Applications, apps versus mobile web and mobile use for travellers.
To preview or purchase the book, visit: http://www.blurb.com/bookstore/invited/2857030/267435cc49b8f385a4fa0bc8933bddb7eda0c257
Fierce Developer Interview with Gary Yentin: Top 5 Marketing Tips
Gary Yentin was recently interviewed by Fierce Developer‘s Editor Peggy Albright on marketing applications. The result is a fantastic article where Gary together with Millenial Media’s Senior VP, Matt Gillis and Mobile Marketing Association’s managing director, Michael Becker break marketing down to the “Top 5 marketing tips for budget-conscious developers”.
In summary:
- Create a Marketing Budget
- Announce the App with a Press Release
- Use Multiple App Stores
- Exploit Social Media
- Compare Advertising Strategies and Pricing Options
You can read the full article here: http://www.fiercedeveloper.com/story/top-5-marketing-tips-budget-conscious-developers/2012-05-22
This interview comes on the heels of another recent article also about app discovery by The Herald Sun which focused on an interview by Gary and fellow app industry leader, Jud Bowman of Appia: http://www.heraldsun.com/view/full_story/18608348/article-Appia-reports-15M-downloads-from-service
WIP Connector Interview with Gary Yentin: How to Get Your App Noticed
The Wireless Industry Partnership (WIP) is an international company building mobile developer communities.
Sam Chan from WIP connected with our CEO, Gary Yentin at WIPJam in early March to talk about assisting developers in succeeding with their applications. Questions covered App-Promo services, common developer issues, advice on marketing resources, and the rise of blockbuster apps.
Check out the full interview on the WIP Connector blog.
PocketGamer Interview: App-Promo’s Gary Yentin on living, breathing and succeeding in app promotion
Jon Jordan from Pocketgamer.biz, the world’s number one consumer site for mobile and handheld games, interviewed Gary Yentin on how App-Promo got started and what he feels are best practices in marketing apps.
Check out the full interview on Pocketgamer.biz.
Dice Interview with Tom Emrich: Tips to Enhancing Your App’s Visibility in the Android Marketplace
Check out this video of our very own Tom Emrich’s interview with Dice Network at AnDevCon II. The number one issue and concern of Android app developers is how do I get my app discovered and distributed. If your app is not one of the top 50 apps in the Android Marketplace, no one knows it exists. At the Android Developers Conference, or AnDevCon, in Burlingame, California, Tom Emrich and his colleague Gary Yentin of App-Promo, a PR and marketing firm for apps, offered up some advice.