It’s awesome to see more price decreases … before the government dismantles our industry.
Kudos to our app store partners for another round of price cuts! While most devs are less fixated on app store fee formulas and more on the services and tools they offer, falling fees are always a welcome surprise. Apple and Google are now taking turns sweetening their deals and fine-tuning what and how apps are treated based on evolving app monetization schemes. We’ll leave it to Google to give the details – see their blog post for more – but this is another clear sign that platforms recognize that developer success is their success too.
For years, app store competition has focused on the “supply-side”; trying to build the best tools, offer the best community experience, engage better or address store mechanics and add new features. More importantly, the underlying platforms are competing for consumers, and that means a growing demand for new features and the apps that capitalize on them. This was exactly what devs needed in a growing industry. Fees have been less of a focus – mostly because those developers most impacted are highly lucrative and successful franchises themselves. This latest round of fee cuts opens up many new monetization strategies and makes it easier for those on the cusp of success to breakthrough. Nothing but good news there!
Contact App Promo today on how we can save your money and make you more money this holiday season 🎄
App Owners are constantly chasing downloads, but to be honest, they are chasing the wrong metric. If a user doesn’t open your application in the first week, it is likely they won’t be opening your application every again. App Owners need to focus on engagement and retention as a metric to build their business. Users are only valuable if they use your application on a regular basis. What is a regular basis ? Well it depends on your application and its’ functionality, but in general users should open your application at minimum 3-5 times per week. This can be achieved with push notification, email reminders and mostly by creating an application that is fun and sticky. One that users depend and look forward to opening.
Clutch Announces Top New York City Agencies & Developers of 2017
Ongoing research on leading B2B firms in New York identifies the top providers in the advertising, branding, public relations, social media management, SEO, pay-per-click, digital, mobile app development, and custom software development industries.
WASHINGTON, July 18, 2017 /PRNewswire/ — Today, Clutch announced the leading agencies and development firms of New York City in 2017. A B2B ratings and research firm, Clutch covers agencies and developers spanning multiple cities and countries, with a significant portion of companies hailing from New York. Clutch’s ongoing research features nine industries and identifies the leading organizations in each.
The leading firms by category are as follows:
Advertising agencies: Interplanetary, BrandTuitive, Fearless Media, Tronvig Group, Greater than One, milk*, The Miller Group, The O Group, The Byne Group, Piro, OpGen Media, Amp Agency, Your Majesty, Constructive, and Hungry.
Branding agencies: DMI (Digital Management, LLC.), Tenet Partners, BrandTuitive, GreyBox Creative, WANT Branding, Motto, Salt Branding, Tronvig Group, The O Group, IdeaWork Studios, Constructive, Interplanetary, Suits & Sandals, Ruckus, and Your Majesty.
Public relations firms: Bateman Group, Marketing Maven, Column Five, Right Angle PR, and The Byne Group.
Digital agencies: Blue Fountain Media, Momentum Design Lab, SEO Brand, R2integrated, Moburst, Greater Than One, York & Chapel, Blue Water, Socialfix Media, AMP Agency, HTML Pro, Digitalux, MultiVision Digital Production, Definition 6, and The Mechanism.
Social media marketing agencies: Social Diva Media, fishbat Media, App Promo, Boucher + Co, Fearless Media, Marketing Maven, Taktical, SEO Image, and The Miller Group.
SEO services firms: SEO Brand, SEO Image, Gvate, Clever Solution Inc., CommonMind, Liqui-Site, Trace Media Marketing, R2integrated, Digitalux, HTML Pro, AMP Agency, PBJ Marketing, 3Q Digital, Greater Than One, and Vector Media Group.
PPC (pay-per-click) management companies: CommonMind, R2integrated, Taktical, Vector Media Group, SEO Image, Search Marketing Group, PBJ Marketing, Clever Solution Inc., LiquiSite, Main Street ROI, SmartNet Solutions, Boucher + Co, Inovat, Trace Media Marketing, and E9 Digital.
Mobile app development companies: DMI, Dom & Tom, Five, Fueled, Majestyk, Fuzz, Tivix, Blue Label Labs, Prolific Interactive, Intrepid, Small Planet Digital, App Partner, MOBIKASA, Postlight, and InnoviMobile.
Custom software development companies: Icreon, Stride, Swiss Commerce, BrightStarr, Gramercy Tech, App Partner, Sensiple, Sunflower Lab, Small Planet Digital, Nolte, Worry Free Labs, Venture Aviator, TeliApp Corporation, RustyBrick, and thoughtbot.
“New York City is known for being a global hub for advertising, design, and innovation. For this reason, it can be incredibly difficult for agencies to stand out among their competitors,” said Jenna Seter, Business Analyst at Clutch. “All of the companies featured today have proven themselves as leaders in their industries due to their commitment to clients, passion for work, and ability to generate results.”
Clutch identified the best agencies and developers in New York based on a long-standing methodology that maps service providers’ industry expertise against their ability to deliver quality results for clients.
Companies featured on Clutch are evaluated on their market presence (services, clients, and past projects), and by their clients through interviews conducted by Clutch analysts and published as reviews on their company profiles.
Clutch’s research is ongoing, and firms interested in being featured are encouraged to apply. Upcoming press releases will highlight industry leaders in the UK and Canada.
A B2B research firm in the heart of Washington, DC, Clutch connects you with the agencies and software solutions that help you enhance your business and meet your goals. Our methodology maps agencies and software solutions based on consumer reviews, the types of services offered, and quality of work.
@AppPromo we are very grateful to all our customers for the continued trust and support you have shown us this year.It has been a banner year for @AppPromo generating just over 1 Million app downloads for our clients.
We would like to thank you by offering a complimentary 2017 App Checkup.
The Checkup will review and evaluate your app’s performance in 2016 and make recommendations on growing, retaining and monetizing your audience in 2017.
[prMac.com] San Francisco, California – CleverTap, a next generation mobile engagement platform, with more than 1500 customers globally, today announced a global partnership with App Promo an award wining app marketing and promotional agency that help developers succeed in the discovery, downloads and monetization of mobile applications. The partnership will give access to all of App Promo clients CleverTap’s mobile engagement platform. Developers will now have immediate access to CleverTap’s world-class analytics to create more personalized mobile experiences and increase user engagement.
“With developers creating apps from all around the world, it was key to find an app marketing agency that is able to help market their applications not just in the US AppStore but from a global perspective,” said Sunil Thomas, co-founder and chief executive officer at CleverTap. “For us, partnering with App Promo is a great way to help developers with a full 360 approach to app marketing from discovery to download to engagement.”
For App Promo, the partnership significantly enhances App Promo’s post app launch marketing, guiding clients to focus on engagement and retention. “Offering our clients the CleverTap’s SDK now allows them up to 1 Million monthly events at No Charge, with unlimited messaging and MAUs,” said Gary Yentin, CEO of App Promo. “Now we can help developers not only with the launch of the application but also follow up with post launch engagement, retention and monetization strategies – focusing on the business of the application.”
CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, uninstall data and the industry’s largest free messaging tier. To learn more, visit CleverTap online or follow on Facebook and Twitter.
Since our launch in 2010, App Promo has helped hundreds of app developers, brands, advertisers and content providers in the business of mobile applications, taking their apps to the next level. We understand that each app is unique and each application is a business. App Promo creates custom marketing and advertising solutions to ensure that apps are discovered, downloaded, engaged with and monetized. All Material and Software (C) Copyright 2016 App Promo. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.
@Apppromo is #proud to be on the @appindexhq for Top App Store Optimization Agencies 2016 – It always great to be recognized by your peers and @Apppromo continues to strive to deliver excellence to our clients!
What is App Store Optimization and why is it important for a successful mobile product launch? App Store Optimization (ASO) is the process of improving the visibility of your mobile app in the IOS or Android App Store and increasing organic downloads.
App Store Optimization is considered one of the most important steps in creating your mobile marketing campaign. With over 2 million apps featured in both the IOS & Android App Store, enhanced discoverability of your app can make the difference between the success or failure of your app.
Tip #1 Define Your Product: The first ASO tip is to define your product and your target audience. Regardless if you are building a game, utility or a communication tool, the key to your app’s success is to understand what you are building and why it will benefit your user.
Tip #2 Naming Your App: What’s in a name? EVERYTHING! Naming your app is one of the most exciting steps of application development. Often publishers have an idea of what they want to call their app even before it’s developed.
Key Success Factors
Title – The keyword placed in the mobile app title should be the one with the heaviest search traffic. It’s important to research the keyword that best describes your app and will drive the most traffic to your App Store page.
Keywords – To improve your search engine ranking, you need to research which keywords are most relevant to your App Store category and your target audience. We recommend that you monitor your competitors App Store page and chosen keywords to optimize your ASO strategy.
Tip #3 The Power of an App Icon: If a picture is worth a thousand words, then your app icon is worth more than any other asset for your mobile or tablet app. Your app icon is the most evident element of your branding; both on the home screen of the users devices and in the App Store where they make the decision to download your app.
Users typically make app choices based on icons – similar to how they often judge a book by its cover. With mobile download behavior being very impulsive, it’s extremely important that your app icon stands out and is visually creative. We recommend that you A/B test your App Store icon and screenshots first before making a final decision.
Tip #4 Sell Your App With Vivid Screenshots: Outside of your app icon, the most powerful visual elements of your product page within an App Store are your screenshots. People are more visual in nature and when a user visits your app page or any other mobile product property you have online – such as a landing page, or social network page – the user will gravitate towards your icon and screenshots before reading any copy describing your app. You must be strategic with the selection of your screenshots. Review other popular apps screenshots for tips and ideas.
Tip #5 Write an Effective Product Description: One of the most important selling tools for your mobile app is your App Store description of your product. Writing about your product can be a challenge, especially when faced with a blank page, and you’re more inclined to write code than marketing copy.
We recommend you write a short, succinct description of your app that answers these questions:
What is your app?
What does it do?
Why should I care?
Why are you different?
We call this the elevator pitch because you should be able to articulate your app description in a few sentences, two or three at the most. Readers should be able to get a clear picture of what your app is all about and most importantly, why they should download it from the App Store.
If you follow these five important App Store Optimization tips, not only will it increase your discoverability in the App Store but increase your chances of making your mobile product launch a success.
PLAZA APP WELCOMES THE WORLD TO THE TORONTO 2015 PAN AM GAMES
Download The App To Discuss the Games, City Hot Spots & How To Avoid Traffic!
(Toronto, ON) June 30, 2015 – With over 10K downloads since its launch this past May, Plaza App welcomes tourists and locals to share in all the discussion over the next two weeks for the Pan Am Games. Available in the App Store, it utilizes user generated comments, discussions and recommendations on what to do, where to eat, what’s happening at the games and most importantly how to avoid traffic while Toronto plays host to the world.
“Plaza App was created as a way for users to share content locally as well as globally,” said Spencer Graham, Founder, Plaza App. “What better venue than the international gathering of the Pan Am Games to showcase how technology and people can join together to partake in this global event.“
Created in Red Deer, Alberta, Plaza App launched in Canada in May followed by the USA, and is the destination for local and global conversation on the issues and topics most important to people. Join the conversation and download the Plaza App for you iOS Tablet or mobile device.
Plaza App Special Features:
Feeds from your city or from anywhere around the World
Choose from Hundreds of Avatars that best represent you
Post in local city or world categories
Use text, audio, photo and video to express yourself
Easily switch between public and anonymous posting modes
Create niche local categories to communicate in
Follow other users and friends anonymously or via Facebook
Change cities and see what’s happening somewhere else
Note: App Store is a service mark of Apple Inc.
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About Plaza: Plaza is the dynamic new social network that brings your city to life! Discover interesting local content and share yourself with friends, family and the people around you. Plaza supports text, audio, photo and video, and functions like a local forum (think Reddit meets Google Maps). You may choose to post either publicly or anonymously. http://theplazaapp.com
Share with us the applications you #LOVE and @Apppromo will offer a 15% discount on our #ASOservices. Optimization of your app store product page is key to your app’s success. It is the destination for all of our marketing efforts (ads, search, social media) and it is the first thing customers see when then come across your app within the app marketplace
We’re pleased with the successful launch of our App Preview service. The reviews for the service have been great. Our script-to-screen process covers it all – from storyboard and graphics to original video (if needed) and professional voiceover. Check out our work at on the @Apppromo website HERE and we are pleased to offer a 15% discount on all #AppPreviews for the month of February. Contact us today at firstname.lastname@example.org for a custom quote for your application.
App Promo will be attending and featuring their #ASO and #AppPreview packages and well as showcasing some of their clients at this year’s Mobile World Congress in Barcelona March 2-5, 2015. Contact us to schedule a meeting, or tweet us @Appromo to meet us, we would love to hear from you. Contact Us
Astrochicks is announcing the launch of their new radio podcast series, Astrochicks: Where the Stars Collide, featuring Celebrity Astrologers Jacy Nova & Patty Kamson, produced by Paul Robinson. The radio show is a spin off the popular gossip blog, Astrochicks.com that serves juicy gossip with a cosmic twist. Make sure you check out the podcast at:- http://astrochicksradio.podbean.com/
A clear understanding of specific audiences — and how to reach them — can make or break a new app. The 2015 Mobile Personas Study is a comprehensive analysis of mobile behavior, attitudes and trends to help agencies, brand marketers and manufacturers develop effective mobile strategies. Now available for the US and Canada! Click for more information