TIP: Don’t Forget a Call to Action in Your Videos

Like all of your marketing, make sure that your YouTube video has a clear call to action. Videos related to your app should always ask the user to download the app. For more advanced walkthroughs and tips which are more geared to exisitng users you may wish to include a call to action asking them to rate, review and share the app with their networks.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Create a Demo Video of Your App on YouTube

Use YouTube to publish a demo of your application. The video has to be quicker to consume and more informative than your “About Us” page on your website. Don’t walk through give-ins like how to enter your login/password for example. Get right to the point and keep it interesting. Should be 2 minutes or less preferably shorter.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

Happy Holidays from @Apppromo

@Apppromo would like to take this time to wish everyone a Happy Holiday Season. It has been a great year with lots of amazing and successful clients, a great team to work with and most of all, thank you to all our supporters and followers. Looking for a knock-out 2014!  Enjoy!App-Promo Holiday

TIP: Choose Your YouTube Video Thumbnail Wisely

YouTube gives you the optoin to choose a thumbnail for the video you upload. Use this wisely. You want to choose the thumbnail that is compelling for the user to click and gives a preview as to what the video is all about. Users will use both the headline and the thumbnail to make their decision to view so this is an important step to take advantage of.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Be Active in Forums

Be active in Forums that are related to your app niche or supported platform as part of your app marketing efforts. Forums often have places to market your app. But more importantly they are another way to contribute to a community. Become an expert forum members can rely on. Answer questions or provide information on subjects that connect to your application.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: Empower Your Website with the “Title Tag”

Make sure that your title tag (first line of text in your web listing on the search engine results page) is strategically planned. It should be no more than 65 characters and should include keywords that are relevant to the page without duplication. This is the title that users will see in their browser bar when they are on the page so it’s important for it to make sense and be search engine friendly at the same time.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

@Apppromo @Mindshare_NA #NYCHuddle Presentation (ASO is the new SEO) – Nov 21, 2013

@Apppromo successfully presented to a full house at Mindshare’s #NYCHuddle on Nov 21, 2013 – ASO (App Store Optimization) is the new SEO – Insights on Best Practices.  The response was great and we would like to share our presentation with all those who attended and those who were not able to attend!  Enjoy the presentation and Happy Holidays!ASO Presentation

– See more at: https://app-promo.com/wp-content/uploads/2013/11/App-PromoASOHuddleDay.pdf

TIP: Use Unique Metadata on Each Page of Your Site

Use unique metadata on each and every page of your website. Page titles, descriptions and keywords should all be different. With different data on each page, you increase the chance of search engines understanding the structure of your site and improving your rankings. Improving SEO is an important tactic in app marketing to help improve discovery of your app via search engines both online and mobile.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

TIP: SEO As Part of a Long Term Marketing Solution

Search Engine Optimization or SEO is extremely important when it comes to discoverability of your application. Optimizing keywords on your website and in your app store description is the first step but remember that SEO takes time. A successful SEO strategy could take up to 3 months to really come into effect but is well worth the wait.

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Every Tuesday App Promo will be providing tips on app marketing and promoting applications based on their experience leading marketing campaigns for applications across platform. These tips are like regular marketing vitamins aimed to boost discovery and visibility for app publishers to better succeed in the business of their apps.

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